The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance

Abstract

Purpose The purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector. Design/methodology/approach This study employed a quantitative research design where 252 questionnaires were collected form respondents operating in various pharmaceutical companies in Jordan to obtain necessary data to test the hypotheses developed for the study. Multiple regressions were used to analyze the research data. Findings The results of the analysis revealed that strategic orientations were positively and significantly related to organizational performance. The findings also showed that market orientation contributed the most to the enhancement of organizational development followed by technology orientation and finally entrepreneurship orientation. Practical implications These findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companies Originality/value This is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.

Theoretical Study on the Impact of Strategic Orientation on Organizational Performance: Examining the Mediating Role of Learning Culture in Jordanian Telecommunication Companies

“…While it is difficult to achieve strategic competitiveness in such complex and turbulent markets, firms use different techniques and styles to achieve the right level of competitive advantage in their pursuit to alleviate such difficulties, which compound and accumulate, while not allowing them to formulate a clear and deep understanding of what affects performance. The core of any strategic orientation is to achieve the right level of performance returns that allows firms to be competitive and to survive over time (Altindag et al, 2011;Al-dalahmeh et al, 2018;Masa'deh et al, 2018). A firm's strategy influences its structure, investment, activity, relations with the market, and performance.…”

Reviewing the Mediating Role of Job Satisfaction on the Effect of Employee Engagement on Organizational Performance

“…Organization performance might be defined as the extent to which the organized teams or group of people are successful in performing a particular function. The performance of an organization is said to be high when all the components and parts of the organization work together to produce results, which can be measured in the context of the value delivered to the customer (Masa'deh et al, 2018). From the various definitions proposed it can be concluded that organizational performance require many components include strategic objectives, business performance measures, allocation of processes and resources, structure of the organization, reward structures and company's values and principles.…”

“…According to Masa'deh et al (2018), non-financial performance measures focus on achieving long-term success and incorporates factors that lead to improved organizational and financial performance. These non-financial measures include internal business process efficiency, innovation, and organizational commitment (Abu Jarad et al, 2010).…”

Orientação empreendedora como antecedente do desempenho de MPEs

“…Ela representa um meio importante através do qual as MPEs identificam novas oportunidades e assumem riscos calculados para inovar para o crescimento e a renovação (IRELAND; HITT; SIRMON, 2003; JABEEN; MAHMOOD, 2014; WALES, PARIDA; PATEL, 2013). A OE também é considerada como a postura estratégica crítica das empresas e contribui para o desempenho das mesmas (ALTINAY et al, 2016;ANDERSON et al, 2015;MASA'DEH et al, 2018;McKENNY et al, 2018).…”

“…A OE caracteriza-se por ser um fator que auxilia para que a organização em questão alcance o desempenho estipulado, mediante inovações, adequações e otimização de produtos e serviços MILLER, 2014). A intensidade e as características da OE auxiliam os gestores nos processos de tomada de decisão e escolhas estratégicas, frente ao que se almeja por desempenho (MASA'DEH et al, 2018;McKENNY et al, 2018, MILLER, 1983.…”