The atmospheric factors of online storefront environment design: An empirical experiment in Taiwan

Wu, Chin-Shan; Cheng, Fei-Fei; Yen, David C.

doi:10.1016/j.im.2008.07.004

Cited by 151 publications

(104 citation statements)

References 13 publications

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“…Although the effects of atmospherics in traditional stores have been thoroughly and empirically studied, their effects on the online environment have been acknowledged to be very limited (Wu, Cheng, & Yen, 2008). This study contributes by extending previous lines of inquiry on store atmospherics by examining the effects of web atmospherics on two types of online consumer behavior: Entertainment gratification and web irritation (see Figure 1).…”

Section: Web Atmosphericsmentioning

confidence: 88%

“…The work of Eroglu, Machleit, and Davis (2001) and Wu, Cheng, and Yen (2008) offered some explanation to what exactly can designers of virtual settings manipulate -that is, in an online store, its store atmosphere, or the web atmospherics, can be manipulated by web designers to influence consumer behavior, and this includes all cues used for designing the website and its layout such as background color and pattern, hyperlinks, icons, interactive web applications, music, overall color scheme, typeface, and web borders. It was also noted that applying interactive features in the design of web atmospherics makes the web experience more dynamic.…”

Section: Web Atmosphericsmentioning

confidence: 98%

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The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping

Lim¹

2013

MAS

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The difficulty in converting web browsers into actual online customers remains a problem for many online retailers. While previous studies have suggested that online retailers should strive to increase entertainment gratification and reduce web irritation among online consumers, they lack empirical evidence to support the manipulation of web atmospherics toward this end. The research presented here establishes and tests the conceptual links of web atmospherics, entertainment gratification and web irritation. Data were collected using survey and mall-intercept systematic sampling approaches and analyzed using structural equation modeling. The results indicate that well-designed dynamic web atmospherics had a significant effect in increasing entertainment gratification and reducing web irritation. Implications and recommendations from the research findings are also presented.

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Section: Web Atmosphericsmentioning

confidence: 88%

Section: Web Atmosphericsmentioning

confidence: 98%

The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping

Lim¹

2013

MAS

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“…In the last four decades, pleasure, arousal and to a lesser extent dominance have been used and are still used by numerous researchers in the field of environmental psychology (Bellizi, 1983;Bradley, 1992;Baker, 1992;Donovan, 1994;Dubé, 1995;Berleant, 1997;Floyd, 1997;Eastman, 1997;Kaplan et al, 1998;Wirtz, 2000;Mattila, 2001;Chebat, 2003;Stamps, 2003;Bigné, 2005;Laroche, 2005;Ryu, 2007;Arifin, 2007;Kuppens, 2008;van Hagen, 2009;Morisson, 2011;Hyun, 2011). Pleasure and arousal are also applied in other disciplines such as the neurological and neuropsychological sciences (Bradley, 1992;Bonnet, 1995;Costa, 2010;Walter, 2011), marketing research (Menon, 2002;Laroche, 2005;Wu, 2008;Lin,2010;Ha, 2010;Penz, 2011), computer systems (Palacios, 2011 and psychological research (Reisenzein, 1994;Bradley, 2008).…”

Section: Introductionmentioning

confidence: 99%

Pleasure, Arousal, Dominance: Mehrabian and Russell revisited

et al. 2014

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“…Several studies show that online services, online atmosphere and online web appearance positively affect consumers' perception of the store and their consuming behavior [12,49,73]. Atmospheric factors such as music and color influence emotional responses and purchase intentions, accordingly, in online stores [3,81]. Prices, products and promotion activities also constitute part of the store image [16].…”

Section: Brick-and-mortar and Online Store Selection Criteriamentioning

confidence: 99%

Store selection criteria and sales prediction in virtual worlds

Krasonikolakis

Vrechopoulos

Pouloudi

2014

Information & Management

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Virtual worlds (VWs) have emerged as a new context for gaming, collaboration, social networking but also commercial activity. This paper focuses on the latter, and investigates how consumers behave in this virtual context when selecting stores they visit or buy from. The paper explores store selection criteria in virtual world stores and extends earlier research in both offline and online commercial environments, taking into account the novel IT capabilities that VWs exploit. Theoretical insights drawn from the marketing and information systems literature have been used to guide the design of a survey conducted in the virtual world Second Life. In addition to identifying the factors influencing store selection, the paper investigates how these differ between shoppers and non-shoppers, and identifies the factors that affect the amount of money spent in virtual world shopping environments. The findings suggest that ''Core Store Features'' and ''Security and Privacy'' constitute the most important store selection factors in virtual environments and that sales in VWs are predicted by the frequency of visiting and the time spent within VWs' stores. Virtual world dynamics and motivation for the studyA Virtual World (VW) is defined as a "computer-simulated three-dimensional (3D) environment" [11, p.525]. Virtual Worlds have been developed since the last decade, exploiting the available information and Internet technology capabilities, attracting increasing numbers of users. Some of these worlds can be accessed through a web browser, while others require downloading and using specialized software. The origin of VWs is considered to be both social networking and gaming [52]. Some VWs started as games and consequently adopted new services, capabilities and even their own virtual currency. The variety of activities and possibilities depends on each VW's orientation (e.g., education, socialization, entertainment, commerce, etc). Several VWs develop and grow dynamically through their inhabitants' (i.e., users') actions.Users in a VW interact [45] with others through their "avatar", "a representation of the user as an animated character in virtual worlds" [47, p.17], and engage in numerous activities such as information sharing, talking with friends or finding new friends, playing games, creating new services, building virtual objects, buying and selling goods, and so on. They can communicate with others through synchronous text messages, voice chat, e-mails, or videoconferencing.Retailing activity also gained momentum in VWs, with users buying and selling virtual or real products [34]. Recent studies suggest that Virtual Commerce (V-Commerce) should be considered as a totally new and well promising retailing channel [27,28,78]. According to Kzero [41], the revenues in VWs reached $6 billion in 2012 and by 2018, VWs will have been one of the most important business platforms [35]. The overall consumer virtual reality market over the five year period of 2014 to 2018 will worth $16.2 bn, with an average compound ann...

show abstract

The atmospheric factors of online storefront environment design: An empirical experiment in Taiwan

Cited by 151 publications

References 13 publications

The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping

The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping

Pleasure, Arousal, Dominance: Mehrabian and Russell revisited

Store selection criteria and sales prediction in virtual worlds

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