“…The authors point out that many citizens understand the basics of economic development, financial issues, and other aspects of local governance; however, elite attitudes are important, as "opponents and proponents alike have the opportunity to define the issue for the public" (Johnson and Carr 2004, p. 247). Similarly, based on interviews with elites in Georgia, Durning and Edwards (1992) found that pro-consolidation campaigns often attempt to "educate" the public about the benefits of consolidation, while anti-consolidation campaigns often focus on potential threats by "raising emotional issues to help stave off the perceived attack on their pocketbooks, power, positions, or beliefs" (p. 373). For these reasons, campaign effects, although extremely difficult to model in local elections, likely play a large role in how information is presented to the electorate, and how issues are framed in each case.…”