The availability of community ties predicts likelihood of peer referral for mammography: Geographic constraints on viral marketing

Southwell, Brian; Slater, Jonathan S.; Rothman, Alexander J.; Friedenberg, Laura; Allison, Tiffany R.; Nelson, Christina

doi:10.1016/j.socscimed.2010.08.009

Cited by 35 publications

(29 citation statements)

References 45 publications

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“…The finding that communication inequality with concomitant disparities in health-related outcomes is patterned by area of residence and education levels suggests that harnessing the media to address macro-level ecological and structural factors could be of paramount potential to deal with public health threats such as HIV/AIDS. Our observations join a growing body of research that indicates the need to move beyond individual-level factors to target larger socioecological and structural factors [50-53] by recognizing the possibility that communication events can reside at the intersection of various levels and not only one single field of influence [54,55]. …”

Section: Discussionmentioning

confidence: 61%

The role of communication inequality in mediating the impacts of socioecological and socioeconomic disparities on HIV/AIDS knowledge and risk perception

Bekalu

Eggermont

2014

Int J Equity Health

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IntroductionAlthough the link between social factors and health-related outcomes has long been widely acknowledged, the mechanisms characterizing this link are relatively less known and remain a subject of continued investigation across disciplines. In this study, drawing on the structural influence model of health communication, the hypothesis that differences in concern about and information needs on HIV/AIDS, HIV/AIDS-related media use, and perceived salience of HIV/AIDS-related information, characterized as communication inequality, can at least partially mediate the impacts of socioecological (urban vs. rural) and socioeconomic (education) disparities on inequalities in HIV/AIDS knowledge and risk perception was tested.MethodsData were collected from a random sample of 986 urban and rural respondents in northwest Ethiopia. Structural equation modeling, using the maximum likelihood method, was used to test the mediation models.ResultsThe models showed an adequate fit of the data and hence supported the hypothesis that communication inequality can at least partially explain the causal mechanism linking socioeconomic and socioecological factors with HIV/AIDS knowledge and risk perception. Both urbanity versus rurality and education were found to have significant mediated effects on HIV/AIDS knowledge (urbanity vs. rurality: β = 0.28, p = .001; education: β = 0.08, p = .001) and HIV/AIDS risk perception (urbanity vs. rurality: β = 0.30, p = .001; education: β = 0.09, p = .001).ConclusionsIt was concluded that communication inequality might form part of the socioecologically and socioeconomically embedded processes that affect HIV/AIDS-related outcomes. The findings suggest that the media and message effects that are related to HIV/AIDS behavior change communication can be viewed from a structural perspective that moves beyond the more reductionist behavioral approaches upon which most present-day HIV/AIDS communication campaigns seem to be based.

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Section: Discussionmentioning

confidence: 61%

The role of communication inequality in mediating the impacts of socioecological and socioeconomic disparities on HIV/AIDS knowledge and risk perception

Bekalu

Eggermont

2014

Int J Equity Health

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“…In other settings, such interventions have been attempted with some success. For example, an intervention in the United States that encouraged women to refer their peers for breast cancer screening did generate referrals, although the effect of incentivising referrals was not found to be statistically significant (Southwell et al 2012;Southwell et al 2010b). Such interventions have also been commonly used in the private sector as part of viral marketing campaigns (De Bruyn & Lilien 2008).…”

Section: Discussion Of Resultsmentioning

confidence: 99%

“…Such a process of interpersonal diffusion often relies on individuals using word of mouth or technology (such as mobile phones) to influence those in their social networks. Engaging these social networks to encourage preventive health behaviours -such as the uptake of HPV vaccinations, breast cancer screening (Southwell et al 2010a), or VMMC services -offers a supplement to conventional mass media campaigns or outreach by CHWs. Social networks and peer effects are often mentioned as a facilitator for men's decision to seek VMMC (Herman-Roloff et al 2011), particularly among younger men (Muhangi 2010).…”

Section: Rationale and Theory Of Changementioning

confidence: 99%

The use of peer referral incentives to increase demand for voluntary medical male circumcision in Zambia

Zanolini¹,

Bolton²,

Lane-Lee³

et al. 2016

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The International Initiative for Impact Evaluation (3ie) is an international grant-making NGO promoting evidence-informed development policies and programmes. We are the global leader in funding, producing and synthesising high-quality evidence of what works, how, why and at what cost. We believe that better and policy-relevant evidence will make development more effective and improve people's lives. 3ie impact evaluations3ie-supported impact evaluations assess the difference a development intervention has made to social and economic outcomes. 3ie is committed to funding rigorous evaluations that include a theory-based design, use the most appropriate mix of methods to capture outcomes and are useful in complex development contexts. About this report3ie accepted the final version of this report, The use of peer referral incentives to increase demand for voluntary medical male circumcision in Zambia, in November 2015 as partial fulfilment of requirements under grant TW3.16 issued under Thematic Window 3. The content has been copy edited and formatted for publication by 3ie. All of the content is the sole responsibility of the authors and does not represent the opinions of 3ie, its donors or its Board of Commissioners. Any errors and omissions are also the sole responsibility of the authors. Authors' affiliations listed in the title page are those that were in effect at the time the report was accepted. Any comments or queries should be directed to corresponding author Arianna Zanolini at azanolini@air.org. AcknowledgementsResearch discussed in this publication was funded by the International Initiative for Impact Evaluation (3ie).We thank the research assistants for this study, Bestone Munkombwe, Caren Siasimuna, Chimuka Siamatendu and Lweendo Muletambo, for their excellent research assistance. We also thank the male circumcision provision team at the Centre for Infectious Disease Research in Zambia (CIDRZ), in particular Christine Matoba, Bright Jere, Nelson Musonda, Inambao Ilubala, Gershom Mawele and all of the providers supported by CIDRZ for making male circumcision happen, and for working with us during the study and adapting their work to accommodate the study needs. We also thank Carol Njovu for administrative assistance and Dr Savory for help coordinating and advice along the way. Particular thanks go to Mr Maphiri, who helped us with the initial sensitisation meetings and has given us enthusiasm.We thank Society for Family Health for their collaboration and insights and for providing us with the data on male circumcisions.Finally, we thank all of the Southern Province Provincial Medical Office and the district health officers involved in the study, in particular Dr Musonda (Monze), Dr Habasimbi (Pemba), Dr Chilembo (Sinazongwe), Mr Mulengula (Mazabuka) and Dr Chibwe (Kalomo) for having welcomed the study in their districts. We also thank the participants in the Male Circumcision Technical Working Group for the initial feedback.ii Summary BackgroundMedical male circumcision is a promising HIV preventio...

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“…In light of the importance of interpersonal ties and connections as a venue for public health interventions [33,34], fruitful next steps for interventions (such as the one we describe here) could be to provide mothers with the information needed to discuss indoor tanning with their daughters (via pamphlets and postcards), offer mothers resources to enhance parenting skills and promote mother–daughter conversations (e.g., via an interactive website), prime daughters to be receptive to their mothers’ conversations (via mailed postcards), and cue mothers to have a conversation with their daughters (e.g., via text messaging) [35,36]. Whereas this approach addresses intrapersonal and interpersonal influences of the socioecological model [37], reducing indoor tanning by adolescents also lends itself to intervention at organizational and environmental levels.…”

Section: Discussionmentioning

confidence: 99%

An Intervention to Decrease Adolescent Indoor Tanning: A Multi-Method Pilot Study

Lazovich

Choi

Rolnick

et al. 2013

Journal of Adolescent Health

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Purpose Indoor tanning usually begins during adolescence, but few strategies exist to discourage adolescent use. We developed and tested a parent–teenager intervention to decrease indoor tanning use. Methods Through focus groups, we identified key messages to enhance parent–teenager communication about indoor tanning, and then developed a pamphlet for parents and postcards for adolescents to use in a direct mail experiment with randomly selected households. Two weeks after the mailing, we asked intervention parents (n = 87) and adolescents (n = 69) and nonintervention parents (n = 31) and adolescents (n = 28) about intervention receipt and content recall, parental concern, monitoring, parent–teenager conversations, and indoor tanning intention. Results In intervention households, 54% of mothers and 56% of girls recalled receipt and reported reading materials, but few boys and no fathers did. Among mothers, 57% in intervention households indicated concern about daughters’ indoor tanning, and 25% would allow daughters to tan indoors, whereas 43% of nonintervention mothers had concerns and 46% would allow indoor tanning. Fewer girls in intervention households than in nonintervention households thought parents would allow indoor tanning (44% vs. 65%), and fewer intended to tan indoors (36% vs. 60%). Most mothers and daughters who read the intervention materials also reported discussions about indoor tanning. Moreover, the less likely girls were to think that their mothers would allow indoor tanning, the less likely it was that they intended to tan indoors, a relationship mediated by perceptions of maternal monitoring. Conclusions A systematic qualitative and quantitative research approach yielded well-received indoor tanning prevention messages for mothers and female adolescents. Enhancing maternal monitoring has potential to decrease adolescent indoor tanning.

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The availability of community ties predicts likelihood of peer referral for mammography: Geographic constraints on viral marketing

Cited by 35 publications

References 45 publications

The role of communication inequality in mediating the impacts of socioecological and socioeconomic disparities on HIV/AIDS knowledge and risk perception

The role of communication inequality in mediating the impacts of socioecological and socioeconomic disparities on HIV/AIDS knowledge and risk perception

The use of peer referral incentives to increase demand for voluntary medical male circumcision in Zambia

An Intervention to Decrease Adolescent Indoor Tanning: A Multi-Method Pilot Study

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