The avatar lecturer: learning and teaching in Second Life

Ward, Janet

doi:10.1108/02634501011086463

Cited by 11 publications

(3 citation statements)

References 31 publications

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“…A sense of presence is developed in the students who feel as if they are physically present in the educational centre and spending time with their instructors/professors or peers (Alenezia & Shahi, 2015). As a result, students develop new skills in Second Life, and gain a wider perspective of the subject or topic under discussion (Buckless, 2012;Ward, 2010).…”

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confidence: 99%

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

108

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General rightsThis document is made available in accordance with publisher policies. Please cite only the published version using the reference above. This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. M A N U S C R I P T A C C E P T E D ACCEPTED MANUSCRIPT Second Life adoption in education: A motivational model based on Uses and Gratifications theory

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confidence: 99%

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

108

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“…Avatars improve social interactivity (Neviarouskaya et al 2010;Saunders et al 2011) or socialization with others (Halvorson et al, 2012;Poncin and Garnier 2012;Sutcliffen and Alrayes 2012) (Emergen research, 2023;Miao, et al, 2022;Ward, 2010;Wood and Solomon, 2008). The design of the avatar affects the individuals' (e.g.…”

Section: Figure 1 {About Here} Figure 2 {About Here} the Need For A T...mentioning

confidence: 99%

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Elsharnouby,

Jayawardhena,

Saxena

2023

MSAR

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PurposeAvatars, which are used as a technology and marketing tactic, can embody consumer-facing employees and mimic their real-life roles on companies' websites, thereby playing a key role in enhancing the relationships between consumers and brands in the online environment. Academics and practitioners have increasingly acknowledged the significance of the consumer-brand relationship in both traditional and online contexts. However, the impersonal nature of the online environment is considered to be a hindrance to the development of these relationships. Despite the importance of this technology, little attention has been paid to the investigation of the avatar concept from a marketing perspective. This paper explores the nature of the avatar concept, including its main characteristics, dimensions, and conditions as well as the attitudinal and behavioural consequences of avatar users.Design/methodology/approachAdopting the qualitative design, a taxonomy was developed from interviews. In total, 42 interviews were conducted with current university students. 30 participants participated in the exploratory interviews. A total of 12 interviews were conducted during the in-depth stage based on findings in the preceding research.FindingsBased on the qualitative data analysis, a taxonomy was developed. The idea of the taxonomy is summarized in that different dimensions of the avatar are considered the main base (first phase) of the taxonomy. There are consequential three parts: the attitudinal consequences related to the website; the attitudinal consequences related to the brand; the behaviours towards the brand. These behaviours represent the final phase of the taxonomy.Originality/valueBy developing a taxonomy of using avatars on brands' websites, the authors advance the understanding consumer-brands relationships. Using avatars' verbal interactions helps in shaping consumers' cognitive, affective, attitudinal and behavioural responses and add vital empirical evidence to the increasing body of research and practices involving avatar usage in the interactive marketing area.

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“…When virtual worlds advance to Second Life (SL), it draws a lot of attention in a variety of fields, such as science (Bainbridge, 2007;Rodger, 2002), marketing (Ward, 2010), foreign language study (Wang et al, 2010), etc. SL is a 3D virtual world launched in 2003 and developed by Linden Labs.…”

Section: Second Life and Its Use For Second And Foreign Language Acqumentioning

confidence: 99%

Blending a Three-Way Technology into A Language Acquisition and Development Course for Pre-service Teachers

Chien

Rad²

2013

JCT

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This article is to report an action research conducted in two sections of a course called Second Language Acquisition and Development during the fall semester of 2011 and the spring semester of 2012. By focusing on a three-way blended learning (BL) environment-face-to-face (F2F), eLearning, and Second Life (SL, a virtual-world environment), this study attempts to explore students' experiences, perceptions, and reflections on multimedia technology and apply the findings to help improve a second language acquisition course. By conducting 36 interviews totally from two semesters (15 from the first semester and 21 from the second semester) as well as 30 course observations (20 F2F and 10 SL observations), the result of the study suggests students preferred the combination of F2F and eLearning. The study concludes that SL application needs to be reevaluated for a better BL instructional structure in terms of student's skills, training, high-standard hardware equipment, and design of virtual installation in order to effectively integrate it into the course of Second Language Acquisition and Development.

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The avatar lecturer: learning and teaching in Second Life

Cited by 11 publications

References 31 publications

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Blending a Three-Way Technology into A Language Acquisition and Development Course for Pre-service Teachers

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