The Awareness of Islamic Branding among Modern Malay Muslim Women (MMW)

Hussin, Rosninawati

doi:10.6007/ijarbss/v7-i13/3185

Cited by 4 publications

(4 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In relation to the resource-based view theory, little has been done in its applicability in the context of the Middle East, especially in the service and manufacturing sectors (Al Matrafi, 2017). Also, studies focusing on Islamic branding that describes marketing practices that involve the provision of goods and services that enhance Islamic values, have been scarce (Hussin, 2017). In summary, Islamic branding is the name, term, symbol, design or a group of them identify the goods and services of a single seller or group of sellers and distinguish them from competition services that are consistent with their Islamic beliefs (Idowu and Adeneye, 2017).…”

Section: Introductionmentioning

confidence: 99%

Impact of religiosity and branding on SMEs performance: does financial literacy play a role?

Alharbi

Yahya

Kassim

2021

JIMA

View full text Add to dashboard Cite

Purpose This study aims to examine the relationship between religiosity and branding on small- and medium-scale enterprises (SMEs’) performance in Saudi Arabia. It also examines the mediating role of financial literacy on the relationship among Islamic religiosity, branding and SMEs’ performance. Design/methodology/approach This study adopts the purposive sampling technique in three major commercial cities, namely, Riyadh, Jeddah and Al-Qassim to sample 100 SMEs each, resulting in a total sampling of 300 SMEs in Saudi Arabia. Structural equation modeling is used to analyze the hypotheses formulated in this study. The structural equation modeling is aided with the help of Smart-PLS software. Findings This study finds that Islamic branding (on customer, compliance and origin) significantly affect financial attitude, while Islamic religiosity affects financial awareness among the SMEs. Findings reveal that there is a mediating role of financial awareness on the relationship between Islamic branding and Islamic religiosity with the SMEs’ performance. No mediation effect was recorded for financial attitude and financial knowledge. Further investigation reveals that financial attitude, financial awareness, Islamic branding (compliance and origin) and Islamic religiosity were the most significant determinants of SMEs’ performance in the context of Saudi Arabia. Research limitations/implications This study is conducted on SMEs in Saudi Arabia only. Further studies are required to examine SMEs in other Islamic countries and regions to improve the explanatory power of financial literacy on Islamic religiosity and Islamic branding for improved SMEs performance. Originality/value This study establishes that Islamic religiosity and branding could further increase the predictive power of financial literacy on SMEs’ performance. This study concludes that efforts to improve financial literacy should be religion-based as well as culture-based depending on where the SMEs are located so that specific strategies can be implemented, to enable the conducive growth of the SMEs and maximize the contribution of the SMEs to economic growth.

show abstract

Section: Introductionmentioning

confidence: 99%

Impact of religiosity and branding on SMEs performance: does financial literacy play a role?

Alharbi

Yahya

Kassim

2021

JIMA

View full text Add to dashboard Cite

show abstract

“…Here are the current trends, issues, opportunities, and globally (Anggara, 2017;Hussin, 2017) . In this context, strategic foresight has played a crucial role in anticipating market trends and adapting business strategies accordingly.…”

Section: Discussionmentioning

confidence: 99%

Future-Proofing Islamic Business: A Systematic Review of Strategic Foresight Implementation Using Vosviewer

Anggara,

Wijaya,

Faradisi

2023

elbarka

View full text Add to dashboard Cite

Islamic businesses encounter distinctive problems and opportunities in the current dynamic and uncertain commercial landscape. In VUCA environment, success hinges on the capacity to anticipate future developments and quickly adjust strategies accordingly. What are the current trends, concerns, opportunities, and challenges faced by Islamic businesses while adopting strategic foresight in the VUCA era for future studies? This research’s objective is to identify patterns, problems, prospects, and obstacles encountered by Islamic enterprises in VUCA world. This review seeks to identify essential themes, insights, and patterns regarding trend analysis, concerns, opportunities, and challenges faced by Islamic firms in the VUCA world by a thorough analysis of scholarly works. VOSviewer extracted Scopus search results. We analysed and mapped 590 publications on future-proofing Islamic business: a systematic evaluation of strategic foresight implementation. Based on the mapping results, 200 articles on strategic foresight from 2003 to 2023, 190 about Islamic business terms from 2005 to 2023, and 200 about VUCA from 2013 to 2023 were found. Many potential future research questions related topics such as how can strategic foresight help corporation forecast environmental changes, how can strategic foresight help Islamic business meet changing stakeholders needs, and how can strategic foresight improve Islamic business promising future

show abstract

“…Islamic branding in Malaysian food purchase, particularly items, must meet halal requirements, which has an impact on modern MMW in their daily lives, particularly when it comes to food purchases. The importance and significance of halal certification in Islamic branding, consumer behavior, advertising, and purchasing decisions in Malaysia (Hussin, 2017).…”

Section: Islamic Brandmentioning

confidence: 99%

How to Create Islamic Branding on La Tansa Gontor Department Store

Anggara¹,

Ulumuddin²

2021

JBM

View full text Add to dashboard Cite

The brand's Islamic values can be determined in a variety of ways, including: based on factors of compliance, based on its origin, and based on the customer. Pondok Modern Darussalam Gontor's La Tansa Gontor Department Store is one of the commercial units operated by Pondok Modern Darussalam Gontor, an Islamic boarding school that places a strong emphasis on Islamic values. The goal of this study is to determine how LaTansa Gontor Department Store may adopt Islamic brand points while also identifying a good approach. This study employed a qualitative approach based on grounded theory. The information was gathered through observation, interviews, and documentation. Purposive sampling was utilized to determine the sample used by the researcher, and Miles and Hubberman's data analysis method use. According to the findings of this study, LaTansa Gontor Department Store has succeeded in instilling its brand image in customer perception. Keywords: Islamic Brand, Strategy, Department Store Abstrak Nilai-nilai Islam merek dapat ditentukan dalam berbagai cara, termasuk: berdasarkan faktor kepatuhan, berdasarkan asal-usulnya, dan berdasarkan pelanggan. La Tansa Gontor Department Store milik Pondok Modern Darussalam Gontor merupakan salah satu unit komersial yang dioperasikan oleh Pondok Modern Darussalam Gontor, sebuah pesantren yang menempatkan penekanan kuat pada nilai-nilai Islam. Tujuan dari penelitian ini adalah untuk menentukan bagaimana LaTansa Gontor Department Store dapat mengadopsi poin merek Islam sambil juga mengidentifikasi pendekatan yang baik. Penelitian ini menggunakan pendekatan kualitatif berdasarkan teori grounded. Informasi tersebut dihimpun melalui pengamatan, wawancara, dan dokumentasi. Pengambilan sampel purposive digunakan untuk menentukan sampel yang digunakan oleh peneliti, dan penggunaan metode analisis data Miles dan Hubberman. Menurut temuan penelitian ini, LaTansa Gontor Department Store telah berhasil menanamkan citra mereknya dalam persepsi pelanggan. Kata kunci: Merk Islami, Strategi, Toko Serba Ada

show abstract

The Awareness of Islamic Branding among Modern Malay Muslim Women (MMW)

Cited by 4 publications

References 0 publications

Impact of religiosity and branding on SMEs performance: does financial literacy play a role?

Impact of religiosity and branding on SMEs performance: does financial literacy play a role?

Future-Proofing Islamic Business: A Systematic Review of Strategic Foresight Implementation Using Vosviewer

How to Create Islamic Branding on La Tansa Gontor Department Store

Contact Info

Product

Resources

About