2016
DOI: 10.4236/ti.2016.73008
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The Baetylus Theorem—The Central Disconnect Driving Consumer Behavior and Investment Returns in Wearable Technologies

Abstract: The Wearable Technology market may increase fivefold by the end of the decade. There is almost no academic investigation as to what drives the investment hypothesis in wearable technologies. This paper seeks to examine this issue from an evidence-based perspective. There is a fundamental disconnect in how consumers view wearable sensors and how companies market them; this is called The Baetylus Theorem where people believe (falsely) that by buying a wearable sensor they will receive health benefit; data sugges… Show more

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Cited by 11 publications
(3 citation statements)
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“…This is consistent with other studies that indicates that individuals are likely and willing to share data from their wearable device with their health care providers. [36,37] This is very important for continuous monitoring of patient with diabetes. Our findings also show that a little less than half of this patient reported daily use of the device for the past month and about 80% reported using these devices at least once in the past month to track or monitor their health.…”
Section: Discussionmentioning
confidence: 99%
“…This is consistent with other studies that indicates that individuals are likely and willing to share data from their wearable device with their health care providers. [36,37] This is very important for continuous monitoring of patient with diabetes. Our findings also show that a little less than half of this patient reported daily use of the device for the past month and about 80% reported using these devices at least once in the past month to track or monitor their health.…”
Section: Discussionmentioning
confidence: 99%
“…Although not all patients track their data, studies suggest that patients would likely share their data with their NP. 7 Wearable data can be one more input incorporated into the plan of care to help NPs improve patient outcomes. NPs should be prepared to interact with this patient data along with other reported data.…”
Section: Implications For Patient Carementioning
confidence: 99%
“…Considering the use cases of wearables, much of the prior research has focused on facilitating automation, healthcare, and other applications with pragmatic business prospects [23] and a clear return-on-investment [24]. From the research viewpoint, such contexts can often be readily modeled and controlled, since the tasks as well as the contextual factors are often well-understood, whereas handling mass contexts remains challenging to predict due to their behavior.…”
Section: Applications Of Wearablesmentioning
confidence: 99%