This article provides a review of evolutionary theory and empirical research on mate choices in non-mechanisms that operate within species and are principle factors in the evolution of sex differences (Darwin, 1871). These mechanisms are called sexual selection and involve competition with members of the same sex over mates (intrasexual competition) and discriminative choice of mating partners (intersexual choice). The most common mating dynamic involves male-male competition over access to mates and female choice of mating partners (Andersson, 1994). In the first section, we describe why this dynamic is so common and when exceptions (e.g., male choice) are predicted to evolve. In the second section, we describe intersexual choice in nonhuman species.