The practice of ice and snow sports tourism in China usually takes the Beijing Winter Olympic Games as the basis to vigorously develop winter business and ice and snow projects. Scholars study how to conduct more in-depth research on ice and snow sports smart tourism. Skiing now accounts for about 1% of the population, and the sport is still in its infancy. Scholars put forward the big data technology, vigorously build ice and snow sports tourism wisdom application model, in order to let more people to understand and study the application of ice and snow sports tourism wisdom, at the same time with the aid of this model to promote the ice and snow sports tourism wisdom to promote consumption, reveals the consumption of snow and ice project factors, put forward how to further enhance the level of consumption. This paper studies the construction of the application model system of ice and snow sports intelligent tourism on account of big data, and reveals the relevant content and theoretical knowledge of the construction of the application model system of ice and snow sports intelligent tourism. The data test shows that the construction and exploration of the application model system of ice and snow sports smart tourism on account of big data effectively promotes the progress of the application model of ice and snow sports smart tourism.