2005
DOI: 10.1016/j.alcohol.2005.09.005
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The beer campaign in Stockholm–Attempting to restrict the availability of alcohol to young people

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Cited by 8 publications
(14 citation statements)
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“…The host also invited members of the audience to raise their questions and concerns publicly on the show.Date: The program series was aired from April to June 2007.Level: nationalType of media: broadcast media (television)Organizer: Pakistan Initiative for Mothers and Newborns (PAIMAN); a project designed to improve MNH in 10 districts.Study designQualitative methodData sources: interviews with 20 out of 31 participantsOutcomeChange in policy behavior/approachVasudevan 2009 [48]Study settingHealth topic: road safetyState of NE, USPopulationTarget of media intervention: the publicCharacteristics of the media interventionMedia and enforcement campaign:The media and enforcement campaign is part of “Click it or ticket program”. The media campaign consisted of-Paid media (paid television and radio advertisements)-Earned media (ride-along with law enforcement officers, coverage of press event kick offs and upcoming enforcement events, newspaper coverage of enforcement campaign)Date: May 2003, May 2004, and May 2005Level: stateType of media: broadcast media (television and radio), print media (newspapers)Organizer: the stateStudy designQuantitative method: before and after designData sources:-Seat belt usage observations conducted at 50 sites in NevadaOutcomeSeat belt usage ratesRehnman 2005 [47]Study settingHealth topic: alcohol controlNorrmalm (inner-city area), Stockholm, SwedenPopulationTarget of media intervention: the publicCharacteristics of the media interventionBeer campaign:Media intervention was part of a multi-component intervention named “The beer campaign” that consisted of a series of activities involving information/training, media advocacy, and monitoring. In 1998, The intervention also included meetings with merchants, sending post card to parents, training of staff, and media advocacy.…”
Section: Resultsmentioning
confidence: 99%
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“…The host also invited members of the audience to raise their questions and concerns publicly on the show.Date: The program series was aired from April to June 2007.Level: nationalType of media: broadcast media (television)Organizer: Pakistan Initiative for Mothers and Newborns (PAIMAN); a project designed to improve MNH in 10 districts.Study designQualitative methodData sources: interviews with 20 out of 31 participantsOutcomeChange in policy behavior/approachVasudevan 2009 [48]Study settingHealth topic: road safetyState of NE, USPopulationTarget of media intervention: the publicCharacteristics of the media interventionMedia and enforcement campaign:The media and enforcement campaign is part of “Click it or ticket program”. The media campaign consisted of-Paid media (paid television and radio advertisements)-Earned media (ride-along with law enforcement officers, coverage of press event kick offs and upcoming enforcement events, newspaper coverage of enforcement campaign)Date: May 2003, May 2004, and May 2005Level: stateType of media: broadcast media (television and radio), print media (newspapers)Organizer: the stateStudy designQuantitative method: before and after designData sources:-Seat belt usage observations conducted at 50 sites in NevadaOutcomeSeat belt usage ratesRehnman 2005 [47]Study settingHealth topic: alcohol controlNorrmalm (inner-city area), Stockholm, SwedenPopulationTarget of media intervention: the publicCharacteristics of the media interventionBeer campaign:Media intervention was part of a multi-component intervention named “The beer campaign” that consisted of a series of activities involving information/training, media advocacy, and monitoring. In 1998, The intervention also included meetings with merchants, sending post card to parents, training of staff, and media advocacy.…”
Section: Resultsmentioning
confidence: 99%
“…The designs of the 10 evaluation studies wereQuantitative ( n  = 7): before and after design ( n  = 2) [47, 48], event history analysis ( n  = 1) [45], media and document analysis ( n  = 1) [44], and cross-sectional survey ( n  = 3) [42, 43, 46]. Two of those studies included qualitative components that were not relevant to our question [42, 43].…”
Section: Resultsmentioning
confidence: 99%
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“…Sundh & Hagquist 2004;Sundh & Hagquist 2006;Forster et al 1994;Forster et al 1995;Huckle et al 2005;Schofield et al 1994;Vaucher et al 1995;Willner & Rowe 2001;Willner et al 2000;Rehnman et al 2005;Holmila et al 2005). In most studies the purchase attempts have been carried out by persons of legal age (to buy alcohol or tobacco), but who look younger.…”
Section: Purchase Attemptsmentioning
confidence: 99%
“…Their central viewpoint is that beer should be sold in state-run stores, not in grocery stores, as it is more accessible to the under-aged in grocery stores. This is something that numerous purchase studies have shown (Rehnman et al, 2005;Geidne and Eriksson, 2008). Although the aim with this project is to test two newly developed interventions containing PAs.…”
Section: The Research Programmentioning
confidence: 98%