The Behavioral Intention of Using Online Food Delivery Services During the COVID-19 Pandemic in Vietnam

Nguyen, Man The; Le, Anh Giang; Bui, Trinh Thi Tuyet; Dang, Ngoc Vuong Bao; Ngo, Nhan Thien

doi:10.4018/ijabim.313097

Cited by 2 publications

(3 citation statements)

References 64 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Section: Resultssupporting

confidence: 75%

“…Regarding the factors that are estimated to be the determining factors of BI of the consumers (as derived from TAM and TPB model), PEU, ATT and PBC have a significant and favourable influence on BI. The findings of Nyugen, Le, Bui, Dang, and Ngo (2022) and Hong et al (2021) are consistent with PEU having a strong and favourable effect on intention. The finding implies that if the operation of the OFD platforms in terms of ordering menu, tracing the order, cancellation or updation of order, payments options and methods, etc.…”

Section: The Moderating Effect Of Vaccine Confidencesupporting

confidence: 75%

See 1 more Smart Citation

Online food delivery in the post-pandemic era: moderating role of vaccine confidence

Shukla,

Pandey

2023

IJSBI

View full text Add to dashboard Cite

PurposeIn the post-pandemic period and following widespread inoculation against the infection, this research aims to pinpoint the variables that affect consumers' behavioural intentions (BIs) towards online food delivery (OFD) services. The study goes further to investigate the potential impact of vaccine confidence (VC) in modifying the association between consumers' BI to utilise OFD services and their actual usage behaviour (UB).Design/methodology/approachUsing information gathered through a structured questionnaire from 372 Indian customers, a proposed model based on the technology acceptance model (TAM) and theory of planned behaviour (TPB) models was put to the test using structural equation modelling (SEM).FindingsResults demonstrate that perceptions of ease of use, attitude (ATT) and perceived behavioural control (PBC) have a favourable and significant impact on behaviour intention amongst Indian OFD users. Contrary to what the TAM and TPB models had predicted, perceived usefulness (PU) and subjective norms (SN) did not significantly affect the BI of the sample of Indian OFD users. Furthermore, the association between BI and actual UB of OFD users is not moderated by the consumers' VC.Practical implicationsThe study contributes by shedding light on the variables that affect Indian OFD users' BIs after the coronavirus disease 2019 (COVID-19) pandemic era and mass immunisation and whether VC has a role to play in affecting consumer behaviour, which will aid OFD service providers, eateries and marketers in redesigning their marketing plans.Originality/valueThe present study is the first in making a literary contribution through analysis of the moderating effect of VC on the relationship between BI and actual UB. Additionally, this study presents evidence from India, one of the first nations to implement widespread COVID-19 inoculation.

show abstract

Section: Resultssupporting

confidence: 75%

Section: The Moderating Effect Of Vaccine Confidencesupporting

confidence: 75%

Online food delivery in the post-pandemic era: moderating role of vaccine confidence

Shukla,

Pandey

2023

IJSBI

View full text Add to dashboard Cite

show abstract

“…They found that product risk, security risk, time risk, and fraud risk associated with online sellers negatively influenced consumers' intentions to purchase food online in Vietnam. Similarly, Le et al (2022) examine the technological and psychological motives influencing the usage behavior of OFD services during the COVID-19 epidemic in Vietnam. This result revealed that trust and social influence played significant roles in the acceptance of OFD technology, aligning with the predictive power of these factors in the traditional Technology Acceptance Model (TAM) framework.…”

Section: Conceptual Background Empirical Review and Hypotheses Develo...mentioning

confidence: 99%

Examining the impact of social influence on purchase behavior of online food delivery in Vietnam

Chang,

Chao,

2023

IJRBS

View full text Add to dashboard Cite

This article investigates the impact of social influence on online food delivery (OFD) purchase behavior in Vietnam, specifically examining the moderating role of trust and physical obstacles during the COVID-19 pandemic. A total of 378 respondents participated in the research, and the findings highlight the significance of social networks and interpersonal relationships in the OFD market. Regarding the role of trust as a moderator, the findings highlighting the importance of building trustworthiness and credibility in the OFD industry. The findings suggest that physical obstacles, such as the closure of non-essential stores and social distancing measures, weaken the influence of social factors on consumers' behavior. These changes in individuals' lifestyles have introduced physical barriers to traditional dining experiences, consequently increasing reliance on online food delivery (OFD) services. Overall, this study contributes to the existing literature on consumer behavior and provides insights for industry practitioners and policymakers to develop effective marketing and communication strategies and support mechanisms to facilitate the growth and sustainability of the online food delivery industry in Vietnam.

show abstract

The Behavioral Intention of Using Online Food Delivery Services During the COVID-19 Pandemic in Vietnam

Cited by 2 publications

References 64 publications

Online food delivery in the post-pandemic era: moderating role of vaccine confidence

Online food delivery in the post-pandemic era: moderating role of vaccine confidence

Examining the impact of social influence on purchase behavior of online food delivery in Vietnam

Contact Info

Product

Resources

About