Own the Future 2012
DOI: 10.1002/9781119204084.ch15
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The Benefits of Sustainability‐Driven Innovation

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Cited by 104 publications
(142 citation statements)
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“…Companies can also benefit from collaboration with other firms or stakeholders, for example to keep up with information flows, changes in the innovation system, and to be able to respond to them [45,58,77,100]. In some cases it can be necessary to refine the business model to be successfully responsive to changes in the external environment [100,101].…”
Section: Responsivenessmentioning
confidence: 99%
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“…Companies can also benefit from collaboration with other firms or stakeholders, for example to keep up with information flows, changes in the innovation system, and to be able to respond to them [45,58,77,100]. In some cases it can be necessary to refine the business model to be successfully responsive to changes in the external environment [100,101].…”
Section: Responsivenessmentioning
confidence: 99%
“…In some cases it can be necessary to refine the business model to be successfully responsive to changes in the external environment [100,101]. When developing an innovation with different stakeholders, it is important that there is clarity about the roles and responsibilities of those stakeholders [69,92].…”
Section: Responsivenessmentioning
confidence: 99%
“…For example, Nike can collaborate with NGOs to help the firm identify credible and meaningful sustainability objectives and activities that do not smack of "greenwashing" (Kiron et al, 2013). Another good example involves Wal-Mart: "In 2006, then-CEO [of Walmart] Lee Scott launched Sustainability 360, establishing explicit goals to purchase 100% renewable energy, create zero waste, slash greenhouse gas emissions, and sell 'products that sustain our resources and the environment.'…”
Section: Swot Analysis and Toe Frameworkmentioning
confidence: 99%
“…Conversely, firms are encouraged to manage and overcome internal weaknesses and external threats by planning ahead and wisely using their available resources to minimize the potential negative impact on these firms. (Kiron, et al, 2013). For example, "GE's eco-imagination initiative, poised to deliver $25 billion in revenues in 2010, enabled CEO Jeff Immelt not just to reposition the company as an energy and environmental solutions provider but to build a green aura into the GE [General Electric] brand."…”
Section: Swot Analysis and Toe Frameworkmentioning
confidence: 99%
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