The bidirectionality of buying behavior and risk perception: an exploratory study

Zulauf, Katrin; Cechella, Felipe Schneider; Wagner, Ralf

doi:10.1080/09593969.2021.1936596

Cited by 16 publications

(9 citation statements)

References 52 publications

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“…, 2021). Critical reflection on media reports about hoarding and self-observed situations significantly impacted consumer shopping behaviour during Covid-19 (Zulauf et al. , 2021).…”

Section: Conceptualizing the Post-pandemic Consumption Patternsmentioning

confidence: 99%

“…A few research studies found fear appeals, anxiety, and distress caused due to social media information sharing, an essential cause of panic buying (Naeem, 2020(Naeem, , 2021Kemp et al, 2021). Critical reflection on media reports about hoarding and self-observed situations significantly impacted consumer shopping behaviour during Covid-19 (Zulauf et al, 2021). Drawing on the resource scarcity, contagion theory, and cloud psychology, Prentice et al (2022) examined how government measures, social media, peer influence, and the fear of missing out (FOMO) are associated with panic buying.…”

Section: 3mentioning

confidence: 99%

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Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Gupta

Mukherjee²

2022

IJRDM

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PurposeShort-term changes in consumers' shopping behaviour due to the Covid-19 pandemic have been studied, but not the long-term effects. This study fills this gap by exploring the long-term changes in consumers' retail shopping behaviour, due to their experiences of the Covid-19 pandemic.Design/methodology/approachQualitative data were collected from one hundred fifty-nine respondents, and grounded theory approach was applied for interpretation. Gioia thematic analysis method, open coding, and axial coding were used for analysis.FindingsIndividuals who positively approached their experiences during the Covid-19 demonstrated increased pro-sustainable and pro-environmental self-identity, resulting in sustainable consumption and a shift to online shopping. Individuals having overpowering negative experiences demonstrated heightened fear of missing out (FOMO), loss aversion, and rumination. While shopping, they demonstrated herd behaviour and shifted to online shopping.Research limitations/implicationsThis study highlights emotional and psychological mechanisms influencing long-term changes in consumer shopping preferences post Covid-19 pandemic. The generalizability of the findings is limited due to the study's exploratory nature and the sample size.Originality/valueThis study contributes to shopping behaviour literature by uncovering novel constructs of self-identity, loss aversion, FOMO, and rumination as antecedents to long-term shopping behaviour changes post-Covid-19. It provides a new conceptual model of consumers' shopping behaviour, which may be empirically validated.

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“…, 2021). Critical reflection on media reports about hoarding and self-observed situations significantly impacted consumer shopping behaviour during Covid-19 (Zulauf et al. , 2021).…”

Section: Conceptualizing the Post-pandemic Consumption Patternsmentioning

confidence: 99%

Section: 3mentioning

confidence: 99%

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Gupta

Mukherjee²

2022

IJRDM

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“…Two types of consumption behaviours were observed in the market. One was panic buying, which was reported at the beginning of the pandemic, where consumers resorted to stocking a high quantity of daily essentials triggered by fear of uncertain availability during the prolonged lockdowns (Naeem, 2020;Zulauf et al, 2021). The other was revenge buying, which was observed post lifting of government regulations.…”

Section: Existing Literature On Consumption Post-covid-19mentioning

confidence: 99%

Decoding revenge buying in retail: role of psychological reactance and perceived stress

Gupta

Mukherjee

2022

IJRDM

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PurposeCOVID-19 pandemic-related Government restrictions on the movement of people resulted in consumers moving away from retail outlets. However, sporadic instances of an unexpected surge in retail buying happened across the world immediately after the lifting of such restrictions. This uncommon phenomenon, termed revenge buying, offered an opportunity to revive retail businesses. This paper applies Reactance Theory (RCT) and Self-determination Theory (SDT) to model consumers' revenge buying intentions.Design/methodology/approachData was collected from 384 respondents in India using validated scales. The study used structural equation modelling for model testing.FindingsCOVID-19 restrictions resulted in autonomy need frustration in consumers, which induced psychological reactance and perceived stress. Psychological reactance positively impacted, while perceived stress negatively impacted revenge buying intentions. Thus, revenge buying was observed only when the psychological reactance was more than perceived stress.Research limitations/implicationsThis study, conducted in only one country with a limited convenience sample, limits the generalizability of findings.Originality/valueThis research model the psychological consequences of need frustration to explain the sporadic incidences of revenge buying in retail outlets. Further, it proposes sales recovery strategies for retailers in the immediate post-pandemic market scenarios. Retailers' strategies should focus on alleviating stress and anxiety because of health concerns, highlighting the retail buying experience to stimulate the need to visit the outlet and positioning retail buying as a potential reactance response by consumers.

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“…During the spread of the novel coronavirus, people experienced different ways of shopping by modifying their purchasing behaviour as a result of the COVID-19 pandemic (Pantano et al, 2020;Grewal et al, 2021;Hartono et al, 2021;Zulauf et al, 2021). At the same time, consumers' experienced new feelings and sensations related to their purchasing intention and fear of COVID-19 (Pantano et al, 2020;Fihartini et al, 2021;Zulauf et al, 2021). showed that people who tried to avoid getting the virus through self-isolation engaged in more unusual unusual consumer behaviours and purchasing such as hoarding toilet paper.…”

Section: Consumer Beehaviourmentioning

confidence: 99%

Two Years of Covid-19 in Retailing: Issues and Changes

Caboni¹,

Pizzichini²

2021

IJBM

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During the COVID-19 pandemic, scholars have studied effects caused by the spread of the novel coronavirus in different fields such as management, finance, business, and social science in general. The retailing sector was profoundly affected by several modifications during and after the first and second waves of COVID-19 worldwide. The spread of Covid-19, with the associated restrictions, the fear of social contact and the need to maintain physical distance, influenced both consumers and retailers. However, it was found that there is a lack of studies on key issues in the retail sector. For that reason, this paper aims to study how scholars in the business management research field have analysed this new retailing crisis and the retail field’s subsequent transformation. By adopting a qualitative research method based on a literature review, this paper identifies the main research topics – shopping, consumer behaviour, technology, and digitalization – related to COVID-19 and retailing in the business management research area. In particular, it was found that the above-mentioned topics need to be investigated in light of their connection and interrelation. The study shows the connection between the online shopping behaviours stimulated by the pandemic, the different retailer strategies to overcome the restrictions, and how digital technologies can serve as a bridge between the two.

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The bidirectionality of buying behavior and risk perception: an exploratory study

Cited by 16 publications

References 52 publications

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Decoding revenge buying in retail: role of psychological reactance and perceived stress

Two Years of Covid-19 in Retailing: Issues and Changes

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