Early on in my tenure as an electronic resources librarian, I was grumbling to a more experienced colleague about the difficulty of managing e-journal title lists after a large purchase had been made. She agreed and told me that publishers have just two goals: selling new products and locking customers into multi-year deals. After that, they don't have much incentive to provide support or services. While this assessment was bleak, it wasn't unfamiliar. Thinking about her words later that day, I realized that the practices of some publishers were just like the treatment I routinely receive from my cable company. They aggressively market new services and bundles, regularly raise prices, and it's impossible to get them on the phone when you need a problem solved. I continue to subscribe, however, because I like television, and cable companies offer the best deals in spite of the hassles that come with them.