The Bikerni: an ethnographic study on women motorcyclists in modern India

Romy, Aiwa; Dewan, Mayukh

doi:10.1080/14766825.2020.1849242

Cited by 3 publications

(1 citation statement)

References 37 publications

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“…Chang et al (2020) complement this statement within the specific context of clubs, where men’s participation is also much more significant than women’s. Romy and Dewan (2020) conducted a recent survey in India where they explain why women’s presence is so low. First of all, since the past century, women who were involved with motorcycles were considered rebels.…”

Section: Methodsmentioning

confidence: 99%

Brand loyalty through brand tribalism: an anthropological perspective

Filho

Chinelato²,

Couto

2021

MRR

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Purpose This study aims to empirically demonstrate the direct impact of brand tribalism on brand loyalty, revealing how the intrinsic elements of brand tribalism operate within an arena of high self-expressive brands. Design/methodology/approach A quantitative survey was carried out. A structured questionnaire was applied to active members of motorcycle clubs. It was obtained 336 responses and structural modeling was applied to test a hypothetical model. Findings This research shows that community and lineage were significantly related to brand loyalty, with a sense of community demonstrating the most decisive influence. Therefore, the study reveals that loyalty can be built through brand tribalism across strategies that foment collective social identity and friendship sentiments among brand consumers. Practical implications To increase brand loyalty, managers should associate their brands with the sense of community of tribe members and create associations within the brand and its consumers through brand communication and experiences, reinforcing brand owners’ lineage’s singularity. Originality/value This is the unique study demonstrating how to forge brand loyalty through brand tribalism’s multidimensional perspective, presenting findings on how its intrinsic factors can boost loyalty within self-expressive product brands.

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Section: Methodsmentioning

confidence: 99%

Brand loyalty through brand tribalism: an anthropological perspective

Filho

Chinelato²,

Couto

2021

MRR

View full text Add to dashboard Cite

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Riding the change: Exploring women’s navigation of risk and respectability through two-wheeler mobility in Dhaka

Mowri,

Bailey

2024

Journal of Transport Geography

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Investigating Flow in Motorcycle Tourism: A Review of Previous Research and Identification of Opportunities

Frash

Blose

2022

Zeitschrift Für Tourismuswissenschaft

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This paper explores whether the psychological construct of flow plays an important role in shaping motorcycle tourism behavior and examines the relative success of methodologies previously used to model flow, in general. The systematic quantitative literature review (SQLR) method was applied. It is concluded that flow, the mental state, is likely a meaningful intrinsic motivator of motorcycle tourism. Limitations related to previous efforts to model this phenomenon are identified. Suggestions for future research on the role of flow in the motorcycle tourism context are provided with domain-specific methodological strategies outlined.

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The Bikerni: an ethnographic study on women motorcyclists in modern India

Cited by 3 publications

References 37 publications

Brand loyalty through brand tribalism: an anthropological perspective

Brand loyalty through brand tribalism: an anthropological perspective

Riding the change: Exploring women’s navigation of risk and respectability through two-wheeler mobility in Dhaka

Investigating Flow in Motorcycle Tourism: A Review of Previous Research and Identification of Opportunities

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