The Billboardization of Metro Manila

Gomez, José Edgardo Abaya

doi:10.1111/j.1468-2427.2011.01098.x

Cited by 14 publications

(10 citation statements)

References 32 publications

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“…In comparison to the previous works [17,[172][173][174][175], this SDSS offers a more holistic solution to a broader spectrum of diverse stakeholder requirements. It is perceived that the system can be applied in other parts of developing world sharing the same characteristics as of the chosen case study in the research, particularly in developing countries facing the similar challenges of billboardization [170], institutional capacity, economy vs. aesthetic, and implementation loopholes.…”

Section: Discussionmentioning

confidence: 99%

“…Billboards, due to their size, physical location and structure are handled more specifically with guidelines closer to building control in nature. As per its website, the PHA takes responsibility for 180 advertisement board sites while the whole city has witnessed the mushrooming growth of billboards on every roof, wall or pole: Gomez calls this "Billboardization" [170] (See Figure 3).…”

Section: Case Study Areamentioning

confidence: 99%

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Mitigating Urban Visual Pollution through a Multistakeholder Spatial Decision Support System to Optimize Locational Potential of Billboards

Wakil

Tahir

Hussnain

et al. 2021

IJGI

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Urban visual pollution is increasingly affecting the built-up areas of the rapidly urbanizing planet. Outdoor advertisements are the key visual pollution objects affecting the visual pollution index and revenue generation potential of a place. Current practices of uninformed and uncontrolled outdoor advertising (especially billboards) impairs effective control of visual pollution in developing countries. Improving this can result in over 20% reduction of visual pollution. This article presents a spatial decision support system (SDSS) to facilitate all the stakeholders (development control authorities, advertisers, billboard owners, and the public) in balancing the optimal positioning of billboards under the governing regulations. In terms of its technical implementation, SDSS is based on well-known geospatial open source technologies and uses an analytical hierarchy process AHP-inspired approach in spatial decision-making. It can help users through its category-specific user interface to identify potential sites to position new billboards and the selection of boards from existing sites based on a wide variety of characteristics. The observations of all stakeholders have been recorded through panel feedback to assess the system’s initial effectiveness. The proposed system has been found functional in identifying hot spots for the focused management and exploration of the best suitable sites for new billboards. So, it helps the advertising agencies, urban authorities, and city councils in better planning and management of existing billboard locations to optimize revenue and improve urban aesthetics. The system can be replicated in other countries irrespective of spatial boundaries by incorporating jurisdictional rules and regulations.

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Section: Discussionmentioning

confidence: 99%

Section: Case Study Areamentioning

confidence: 99%

Mitigating Urban Visual Pollution through a Multistakeholder Spatial Decision Support System to Optimize Locational Potential of Billboards

Wakil

Tahir

Hussnain

et al. 2021

IJGI

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“…São Paulo, Brazil has become an iconic city with respect to VP, where the Clean City Law was passed in order to diminish the effects of VP [14]. In addition to the aesthetic values of the cityscape, work in metro Manila, Philippines has focused on culturally alienating patterns that have been dispersed through advertised products [15]. Conversely, outdoor advertisement campaigns have been used to encourage and develop a multicultural national identity in Malaysia [16].…”

Section: Visual Pollution As Spatial Chaosmentioning

confidence: 99%

“…The scientific literature proves there to be a number of adverse mental and physical effects of exposure to VP. VP has been found to contribute to a loss of cultural identify [15]. More generally, the content of OA can induce negative emotions, which cause stress [32].…”

Section: Visual Pollution As Spatial Chaosmentioning

confidence: 99%

Chaos in Motion: Measuring Visual Pollution with Tangential View Landscape Metrics

Chmielewski

2020

Land

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Visual pollution (VP) in the form of outdoor advertisements (OA) is a threat to landscape physiognomy. Despite their proven usefulness in landscape aesthetic studies, landscape metrics have not yet been applied to address the phenomenon of VP. To fill this knowledge gap, a methodological framework for the measurement of VP using tangential view landscape metrics is proposed, which is accompanied by statistically significant proofs. Raster products derived from aerial laser scanning data were used to characterize two study areas with different topographic conditions in the city of Lublin, East Poland. The visibility of the cityscape in motion was simulated through viewshed measurements taken at equal intervals in the forwards and backwards directions along pedestrian walkways. The scrutinized tangential view landscape metrics (visible area, maximum visible distance, skyline, Shannon depth, view depth line) was the object of a two-fold interpretation wherein the spatial occurrence of VP as well as its impacts on the visual landscape character (VLC) were examined. The visible area metrics were found to be highly sensitive VP indicators. The maximum visible distance metrics provided evidence for the destructive effect of OA on view corridors. The Shannon depth and depth line metrics were not found to be statistically significant indicators of VP. Results from directional viewshed modelling indicate that distortion in the analyzed cityscape physiognomy depends on the view direction. The findings allow for particular recommendations with practical implementations in land use planning, which are discussed along with limitations to our proposed methods.

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“…The Philippines specifically Metro Manila is a hub for outdoor advertising, with roughly thousands of billboards situated in its various thoroughfares, making it one of the most visually distracting cities in Southeast Asia. But the proliferation of these advertising type is extremely distressing not just because of their large physical structures but its controversial and provocative contents resulting to moral outcry and criticisms among public, the government and ethical groups [18].…”

Section: Sexualized Billboard Advertising In the Philippinesmentioning

confidence: 99%

Sexual Objectification of Pinoy Males in Billboard Advertisements

Pacoma

2017

SHS Web Conf.

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Abstract. Male models in skimpy undergarments showing their Adonislike physique, presented in sexualized poses with disturbing bulges or crotches is one of the common landscapes in the Philippine advertising today. The author found the conflicting idea of a nation rich in morals, values and principles but endure high profanity or obscenity through sexualized male bodies as seen in billboards of fashion brands and gratification of visual desire among its spectators. Advertising promotes this phenomenon stimulating the idea that sex truly sells, male models are objectified as sexual objects capturing consumers' attention resulting to persuasion and eventual consumption of the product. Ads showing Pinoy males' chiselled bodies in silhouettes communicating sexual innuendos constitute a contemporary marketing technique; a ploy for companies to earn profit yet an avenue for public scrutiny and moral outcry.

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The Billboardization of Metro Manila

Cited by 14 publications

References 32 publications

Mitigating Urban Visual Pollution through a Multistakeholder Spatial Decision Support System to Optimize Locational Potential of Billboards

Mitigating Urban Visual Pollution through a Multistakeholder Spatial Decision Support System to Optimize Locational Potential of Billboards

Chaos in Motion: Measuring Visual Pollution with Tangential View Landscape Metrics

Sexual Objectification of Pinoy Males in Billboard Advertisements

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