“…In addition to the bitter masking effect, in vitro experiments carried out in our working group have shown that NaHED, the more water soluble sodium salt of HED, may also have the potential to stimulate mechanisms regulating hunger as it affected glucose uptake and serotonin release in Caco‐2 cells . Another recent study demonstrated that bolus administration of 18 mg quinine hydrochloride, a bitter taste receptor agonist, reduced ad libitum calorie intake in healthy adults, providing evidence that bitter taste receptors may be involved in the regulation of food intake. We, therefore, hypothesized that bitter‐masking agents, like HED, might exert opposite effects.…”