We consider the class univalent log-harmonic mappings on the unit disk. Firstly, we obtain necessary and sufficient conditions for a complex-valued continuous function to be starlike or convex in the unit disk. Then we present a general idea, for example, to construct log-harmonic Koebe mapping, log-harmonic right half-plane mapping and logharmonic two-slits mapping and then we show precise ranges of these mappings. Moreover, coefficient estimates for univalent log-harmonic starlike mappings are obtained. Growth and distortion theorems for certain special subclass of log-harmonic mappings are studied. Finally, we propose two conjectures, namely, log-harmonic coefficient and log-harmonic covering conjectures.2010 Mathematics Subject Classification. Primary: 30C35, 30C45; Secondary: 35Q30.