This systematic review assesses the quality and scope of P300 Mobile Brain/Body Imaging (MoBI) studies, revealing a field that is maturing with well-designed research but facing challenges in standardization and global representation. The review confirms that P300 ERP components can be reliably measured in mobile settings, supporting their use in studying cognitive processes in real-world scenarios. However, the lack of standardized data cleaning and processing techniques poses significant challenges for comparability and reproducibility.A notable geographical disparity is evident in our results, with studies predominantly conducted in the Global North and an absence of research from the Global South, indicating a need for broader inclusivity to overcome the WEIRD bias in psychology. Collaborative projects and mobile EEG systems demonstrate the feasibility of reaching diverse populations, which is crucial for advancing precision psychiatry and integrating diverse data streams.The methodological trend towards ecological validity is marked by a shift from lab-based to real-world settings, facilitated by technological advancements in portable EEG systems. Future advancements in EEG hardware are expected to balance signal quality with sensor intrusiveness, enriching data collection in everyday contexts. Furthermore, innovative methodologies illustrate the field's move towards more natural experimental settings. The review raises critical questions about the applicability of traditional ERP markers like the P300 in real-world environments and the definition of cognitive events outside structured paradigms.Finally, the review underscores the importance of integrating mobile technologies, physiological sensors, and machine learning to push the boundaries of cognitive neuroscience. We call for an operational definition of ecological validity to aid in bridging the gap between controlled experiments and the natural complexity of embodied cognitive experiences, thereby enhancing both theoretical understanding and practical application in study design.