2020
DOI: 10.1515/9780823265459
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The Bread of the Strong

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“…There are, however, positive associations between brown food products, especially baked goods, and their acceptance by consumers, as these are sometimes associated with a higher fiber content and possible health‐promoting benefits (Clydesdale, 1993; Downey, 2011). The belief that a darker color suggests a healthier product has encouraged the bakery industry to increase the use of food colorants (Downey, 2011). Therefore, CPHF could also be used as a natural food colorant (Grob et al., 2021).…”
Section: Resultsmentioning
confidence: 99%
“…There are, however, positive associations between brown food products, especially baked goods, and their acceptance by consumers, as these are sometimes associated with a higher fiber content and possible health‐promoting benefits (Clydesdale, 1993; Downey, 2011). The belief that a darker color suggests a healthier product has encouraged the bakery industry to increase the use of food colorants (Downey, 2011). Therefore, CPHF could also be used as a natural food colorant (Grob et al., 2021).…”
Section: Resultsmentioning
confidence: 99%