The British Foreign Office and Domestic Propaganda on the European Community, 1960–72

Gliddon, Paul

doi:10.1080/13619460802636383

Cited by 6 publications

(1 citation statement)

References 17 publications

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“…The few propaganda campaigns that British governments undertook on European integration possessed similar characteristics (see Aqui, 2020; Mullen and Burkitt, 2004; Gliddon, 2009 and 2017; Saunders, 2018). Information was delivered in a matter‐of‐fact tone and the economic benefits of EC and EU membership emphasized.…”

Section: The Campaignmentioning

confidence: 99%

A Matter of Public Importance? The ‘Europe Open for Business’ Campaign, British Public Opinion and the Single Market

Smedley

2021

J of Common Market Studies

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This article offers a historical assessment of the 'Europe Open for Business' campaign, launched in 1988 by Margaret Thatcher's Conservative government and related to the programme to complete the single market. The campaign, which greatly increased business awareness of the 1992 programme, was a unique propaganda exercise that emphasized the importance that the Conservatives attached to the single market. However, the campaign was undermined by Thatcher's September 1988 Bruges speech. Using contemporary public opinion data related to the single market, the article also argues that it was limited by the decision to target solely a business, rather than a public, audience. Through its assessment of the Europe Open for Business campaign, the article thus contributes to four areas of inquiry: British government propaganda over European integration; Conservative Party European policy; the growing literature on the Bruges speech; and broader debates on the role of publics in the European integration process.

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