“…Therefore, this is one of the main reason of why the concept of green products were usually more prevalent in developed countries which the majority of the citizens were grouped or classified into the middle-tohigh income society (Vallaster et al, 2019;Belvaeva et al, 2020;Akanmu et al, 2021;Abhayawansa and Adams, 2021;Chen andChen, 2021, Agyekum et al, 2021) However, regardless of whether the concept of green or sustainable business tend to be followed, used or implemented by companies or citizens living in a more developed countries compare to the developing ones, doing sustainable and environmentally-friendly business activities were incredibly necessary in order to ensure that all individuals could have an equal role in ensuring the revitalization and the protection of the earth's environment by actively taking part in doing, socializing and practicing environmentally-friendly behavior (Amoako et al, 2021;Soomro et al, 2021;Zhao and Pan, 2021). In these case, the governments, citizens, business practitioners, and non-profit organizations from both the developed and developing nations should work together in order to ensure that the negative effects (or the downside) that both business and consumption activities (which were conducted by both companies and consumers) had toward the surrounding environment could be reversed and reduced, thus ensuring the longevity and the sustainability of the nature for the long period of time (Ruppenthal, 2020).…”