The Business of iPhone and iPad App Development

Wooldridge, Dave; Schneider, Michael

doi:10.1007/978-1-4302-3301-5

Cited by 6 publications

(5 citation statements)

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“…Richins and Root-Shaffer [5] pointed out that the WOM can be classified into three categories: (1) product information: the message of the product, such as the products feature, applications of the new technology, etc. ; (2) advices: opinions about some specific product or what kind of products to be purchased; (3) personal experience: such as usage experiences or the reason for purchase, etc.. Apparently, product information is just a message.…”

Section: A Wommmentioning

confidence: 98%

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Derivations of factors influencing the word-of-mouth marketing strategies for smart phone applications by using the Fuzzy DEMATEL based Network Process

Huang

Ting

2012

2012 International Conference on Fuzzy Theory and Its Applications (iFUZZY2012)

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The smart phone application (APP) market surges as the smart phones emerge as one of the most important consumer electronic devices during the past years. The total download numbers of APPs have reached 17.7 billion in 2011, which was doubled from 8.2 billion in 2010. In the foreseeable future, this mega trend continues. Thus, developers began to develop APPs on various platforms. The word-of-mouth marketing ((WOMM, WOM marketing) can improve APPs' exposures to customers and increase users' download rates and purchase intentions, as well. Though WOMM has become a new smartphone APP marketing promotion strategy, few scholars intended to explore factors influencing the definition of WOMM strategies. Thus, the authors intend to derive influences of the WOMM on mobile phone APPs by using the Fuzzy Decision Making Trial and Evaluation Laboratory (Fuzzy DEMATEL) and the Analytic Network Process (ANP).An empirical study based on a Taiwanese App developer was introduced for verifying the analytic framework. Based on the empirical study results, the recipients' capabilities of searching information, relationships between the message receiver(s) and communicator(s), as well as opinion leader's viewpoints are the most important factors influencing the WOMM strategies of Smart Phone APPs.

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Section: A Wommmentioning

confidence: 98%

“…The APPs being mounted on smart phones, tablet PCs, or traditional PCs, are usually classified as generalized APPs [2]. The smart phone application (APP) market surges as the emergence of smart phones emerged as one of the most important consumer electronic devices during the past years.…”

Section: Introductionmentioning

confidence: 99%

Derivations of factors influencing the word-of-mouth marketing strategies for smart phone applications by using the Fuzzy DEMATEL based Network Process

Huang

Ting

2012

2012 International Conference on Fuzzy Theory and Its Applications (iFUZZY2012)

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“…The third method combines formerly presented solutions [33]. Recommending systems in mobile groups were examined by such people, like [3], [5], [15], [30], [47], [49]. Mobile devices (i.e.…”

Section: Giving Access To Information In the Urban Spacementioning

confidence: 99%

Technological and organizational determinants of information management in the urban space (based on scientific research)

Golińśki

Graczyk

Szafrański

et al. 2012

Proceedings of the 6th International Conference on Ubiquitous Information Management and Communication

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The paper presents technological and organizational conditions of information management in the urban space that has been identified within frames of research realized within the project "Integrated support system for access to information in urban space". The project is realized with funds raised in the competition for development projects, organized by the National Centre for Research and Development, which is a Polish institution that is responsible for the distribution of funds for scientific research.

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“…Bu çalışmalarda mobil uygulama tercihine etki eden yukarıda sunulmuş olan faktörlerden de görülebileceği üzere görsel özellikler üzerine birkaç istisna dışında (Ghose ve Han, 2014;Pol, 2015) geniş çaplı çalışmalar yapılmamıştır. Mobil pazaryerlerinde tanıtımlarda öne çıkan, ilk izlenim yaratılmasında etkin olan (Wooldridge ve Schneider, 2010) uygulama ikonlarının uygulama tercihine olası etki şekilleri test edilmemiştir. Benzer bir alanda, web sayfaları üzerinde yapılan çalışmalarda kullanıcıların çok kısa bir süre içerisinde (saniyenin 20'de biri) web sayfasıyla ilgili ilk izlenimlerini oluşturdukları ve bu izlenimin uzun vadede tutarlı şekilde devam ettiği görülmüştür.…”

Section: Li̇teratür Taramasiunclassified

“…Yine de bu alana olan ilginin artması, günümüzde dijitalleşmeyle birlikte uygulama ve sistem ara-yüz Internet üzerindeki hizmetlerin ve sayfaların tasarımı gibi farklı alanlarda yapılan çalışmalar önemli bulgulara ulaşılmasını sağlamıştır (Ahmed, Al Mahmud ve Bergaust, 2009;Thüring ve Mahlke, 2007). Bu paralelde ikonlarla ilgili estetik öğelerin incelendiği çalışmalar ve kaynaklar literatürde kısıtlı da olsa yer almaktadır (Hou ve Ho, 2013;Pol, 2015;Wooldridge ve Schneider, 2010).…”

Section: Tasarım Ve Estetikunclassified

Visual elements effect on mobile application preference

Aydın¹

2016

Pressacademia

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Mobile devices and related services are attracting the interest of both marketing academicians and professionals as well as entrepreneurs. Mobile applications (apps) that work on these devices are promoted as individual service products or as supplementary services. In this context, this study aims to reveal the effect of visual elements in mobile app choice using app icons, the primary visual elements affecting consumer choice. The icons provide the first impression and are considered as the most frequently seen visual elements of apps. The visual and cognitive elements; color, symmetry, complexity, concreteness, familiarity and meaningfulness dimensions are used as icon characteristics. By utilizing the PAD model developed by Mahrabian and Russell, the effect of icon characteristics on users' dispositions and on download intentions was tested. Moreover, the effect of visual icon attributes on perceived quality was tested using the data collected through an online survey study. The analysis was carried out using structural equation modelling. This study aims to enable mobile app developers in improving their designs by revealing the effect of various visual elements on consumers' mobile app download intentions and expected to pioneer further studies in Turkey.

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The Business of iPhone and iPad App Development

Cited by 6 publications

References 0 publications

Derivations of factors influencing the word-of-mouth marketing strategies for smart phone applications by using the Fuzzy DEMATEL based Network Process

Derivations of factors influencing the word-of-mouth marketing strategies for smart phone applications by using the Fuzzy DEMATEL based Network Process

Technological and organizational determinants of information management in the urban space (based on scientific research)

Visual elements effect on mobile application preference

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