Symbols and Artifacts 1990
DOI: 10.1515/9783110874143.273
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The C.E.O. as Corporate Myth-Maker: Negotiating the Boundaries of Work and Play at Domino’s Pizza Company

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“…In this view, identity, though constructed or objectified by one highly placed individual, must become authentic by being shared by the workers. Whether Dennis Alter expressed corporate interest or his own personal interest in deciding to sponsor Cezanne is thus immaterial, as long as the company could construct a corporate culture that mirrored that embodied in the chairman (see also Raspa 1992). Following Olins's advice, Corporate Identity began with Advanta's visual symbol: its logo.…”
Section: Defining and Selling Corporate Identity Through Artmentioning
confidence: 99%
“…In this view, identity, though constructed or objectified by one highly placed individual, must become authentic by being shared by the workers. Whether Dennis Alter expressed corporate interest or his own personal interest in deciding to sponsor Cezanne is thus immaterial, as long as the company could construct a corporate culture that mirrored that embodied in the chairman (see also Raspa 1992). Following Olins's advice, Corporate Identity began with Advanta's visual symbol: its logo.…”
Section: Defining and Selling Corporate Identity Through Artmentioning
confidence: 99%