The C-OAR-SE procedure for scale development in marketing

Rossiter, John R.

doi:10.1016/s0167-8116(02)00097-6

Cited by 1,921 publications

(1,689 citation statements)

References 99 publications

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“…For our two exogenous constructs, relationship value and switching costs, multi-item scales were used in order to fully assess the construct domains, while all dependent measures were taken as meaningful single item measures. The object of this study's questionnaire is a single clearly-identified buyer-seller relationship for each respondent, and hence is "concrete" (Rossiter, 2002). The attributes assessed for the dependent variables are of the type that have little disagreement between raters, so are also deemed concrete.…”

Section: Methodsmentioning

confidence: 99%

The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences

Geiger

Durand

Saab³

et al. 2012

Industrial Marketing Management

120

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Section: Methodsmentioning

confidence: 99%

The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences

Geiger

Durand

Saab³

et al. 2012

Industrial Marketing Management

120

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“…The total number of selected adjectives is considered as the measure of an individual's creative personality (a maximum of 16). Because the item scores of a formative index do not need to correlate, common test methods for assessing construct reliability do not apply (Rossiter, 2002).…”

Section: Independent Variablesmentioning

confidence: 99%

Knowledge workers' creativity and the role of the physical work environment

Dul

Ceylan

Jaspers

2011

Human Resource Management

264

202

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The present study examines the effect of the physical work environment on the creativity of knowledge workers, compared with the effects of creative personality and the social-organizational work environment. Based on data from 274 knowledge workers in 27 SMEs, we conclude that creative personality, the social-organizational work environment, and the physical work environment independently affect creative performance. The relative contribution of the physical work environment is smaller than that of the social-organizational work environment, and both contributions are smaller than that of creative personality. The results give support for HR practices that focus on the individual, on the social-organizational work environment, and on the physical work environment in order to enhance knowledge worker creativity.

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“…Given the composite nature of formative constructs, there is no requirement that the measures of the construct be highly correlated (Rossiter 2002). Reliability in the form of very high internal consistency of indicators is actually undesirable for formative constructs (Petter et al 2007).…”

Section: Measurement Validationmentioning

confidence: 99%

Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses

Cyr

Head

Ivanov

2009

International Journal of Human-Computer Studies

277

218

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A B S T R A C T 1Novel applications of website interactivity are important to attract and retain online users. In this empirical study five designs for interactivity are examined using different web-poll interfaces. The goal of the investigation is to examine perceived interactivity in a model which includes most commonly tested cognitive elements such as efficiency and effectiveness, but augments this model with the inclusion of a cognitive-affective element for trust, and an affective element of enjoyment. More specifically, a model is created to validate the relationship of perceived interactivity (comprised of user control, user connectedness, and responsiveness of the web-poll application) to efficiency, effectiveness, trust and enjoyment, of the website. In turn, efficiency, effectiveness, trust, and enjoyment are tested for their influence on user behavioral intentions for e-loyalty. All relationships in the model are supported. In addition, exploratory evaluation of qualitative comments is conducted to investigate additional insights between the five web poll treatments in this investigation. The research confirms the complexity of a model in which cognitive, cognitive-affective and affective elements are present, and advances knowledge on the consequences of perceived interactivity. In additional to theoretical advancements, the research has merit for web designers and online marketers regarding how to enhance interactive online web applications. K E Y W O R D Sperceived interactivity, e-loyalty, web-poll design . IN T R O D U C T IO NDespite the potential for interactivity provided by the Internet, little attention has been paid to how interactivity might be more fully utilized (Johnson et al., 2006). Rice (1984) defined interactivity as the capability of a computer-enabled communication system that permits exchange of roles between the sender and receiver in real or delayed time so that communicators have more control over the structure, pace, and content of the communication.Although interactivity has numerous dimensions, a common theme is that the website successfully provides information to the user, is perceived as responsive, and allows a sense of connection -often with other users. While previous research has aimed to conceptually unravel contributing factors to interactivity, there is relatively little empirical work that systematically examines the consequences of interactivity. There are some exceptions. Jiang 1 An earlier version of this paper was accepted for presentation at the Sixth Pre-ICIS HCI Research in MIS Workshop (HCI/MIS'07), Montreal, 2007. The authors sincerely appreciate the suggestions of three anonymous reviewers. 3and Benbasat (2007) examined interactivity related to purchase intention and intention to return to the website. Johnson et al. (2006) developed a platform on a website for an herbal antidepressant that allowed users to know through an 'at-a-glance' X-Y plot diagram how many other users found the product useful, at what dosages, and for how long. Users could click...

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The C-OAR-SE procedure for scale development in marketing

Cited by 1,921 publications

References 99 publications

The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences

The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences

Knowledge workers' creativity and the role of the physical work environment

Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses

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