“…Scholars have long been discussing ethics. Theories range from Aristotle and Plato's ethical virtues (Price, 1989;Polansky, 2014), relations between ethics and metaphysics (Guyer & Wood, 1998;Whittaker, 1916), the apotheosis of the average and the science of proportion (Thomas, 1896;Knapp, 2007) to the stakeholder theory, business ethics (Wijnberg, 2000), marketing ethics (Singhapakdi, Vitell, Rao, & Kurtz, 1999), the ethics of data collection (Mutlu, 2015(Mutlu, : 1000, military ethics (Mileham, 2015), the ethics of terrorists (Dreisbach, 2011), or ‗the ethics of Google Earth' (Sheppard & Cizek, 2009). No agreement has been reached (Ware, 2015) and contemporary dilemmas seek for an answer (Birnbacher & Birnbacher, 2017).…”