“…Moreover, AI-enabled personalized mobile marketing (e.g., Tong et al, 2020 ) and in-store communication and technology (e.g., Dekimpe et al, 2020 ; Grewal, Noble, et al, 2020 ; van Esch et al, 2021 ) can prompt unplanned offline purchases and impulsive buying, which, in turn, amplify consumption and its environmental drawbacks. Finally, information and communication technologies, applications, and systems related to AI themselves can have rebound effects caused by energy consumption and emissions of AI development, production, and deployment (e.g., Belkhir & Elmeligi, 2018 ; Dhar, 2020 ; Lange et al, 2020 ).…”