The Case of Legume-Cereal Crop Mixtures in Modern Agriculture and the Transtheoretical Model of Gradual Adoption

Lemken, Dominic; Spiller, Achim; Meyer-Höfer, Marie von

doi:10.1016/j.ecolecon.2017.02.021

Cited by 44 publications

(45 citation statements)

References 34 publications

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“…The trans-theoretical model or the stages of change theory conceives behaviour change as occurring in five stages. The first stage in behaviour change is awareness [8]. The other stages in the stages-of-change theory are contemplation stage, preparation stage, decision stage and the action stage.…”

Section: Introductionmentioning

confidence: 99%

“…The action stage can be regarded as an adoption stage. The final stage according to the trans-theoretical or stages-ofchange model is the maintenance stage [8]. Back to the first stage; at the awareness stage, which is also referred to as the pre-contemplation stage, the farmer is still raising awareness about the benefits of change (Ibid).…”

Section: Introductionmentioning

confidence: 99%

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Farmers’ Knowledge on Soil Conservation Technologies, Associated Farm and Farmers’ Attributes in Hilly Farms of Nandi County, Kenya

Cheruiyot

2020

IJPSS

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Soil erosion is an issue of global concern due to its effects on the natural resource base in which agriculture is based on. In Kenya, low utilisation of soil conservation technologies (SCTs) has been blamed for continued land degradation. A study was designed to examine association of selected farmers’ and farm attributes with knowledge on SCTs using an ex post facto survey design. A sample of 138 farmers was accessed in the hilly terrains of Nandi County, Kenya through a multi-stage sampling technique. The study was based on the trans-theoretical model and its stages of change, with a focus on its initial stages. Data was questionnaire-based and the data was analysed for associations using Gamma and Sommers’ delta. Kruskal-wallis (KW) test was utilised to test for differences between groups. Post hoc tests are based on Bonferroni correction. Results indicate that there was significant influence of formal education levels, gender, duration of residence and farmers income levels on knowledge in SCTs. Significant KW test results on differences in knowledge levels on SCTs were; Education, H (2) = 9.359, P= 0.009; Age, H (3) = 9.938, P=.019; Gender, H (1) = 3.429, P = .064; duration in current farm, H (2) = 6.122, P = .047 and income levels, H (2) = 8.710, P = 0.013. There were no significant differences based on household size, farm gradient and farm size. Information literacy on SCTs was low among lowly-educated and low-income categories. Deliberate investments in soil conservation measures targeting these categories are recommended. An in-depth study on the underlying causes for the face-value association is recommended.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Farmers’ Knowledge on Soil Conservation Technologies, Associated Farm and Farmers’ Attributes in Hilly Farms of Nandi County, Kenya

Cheruiyot

2020

IJPSS

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“…Other benefits and different marketing strategies to communicate benefits are plausible. Additional environmental benefits may include marketing the increased agricultural biodiversity with mixed legume cropping schemes [47] or legumes' contribution to a rooting system that improves soil properties. Table A1.…”

Section: Discussionmentioning

confidence: 99%

The Value of Environmental and Health Claims on New Legume Products: A Non-Hypothetical Online Auction

et al. 2017

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Legumes are valued in agricultural systems, as they can contribute to a more sustainable land use. However, their economic value is low. Despite health and environmental benefits, marketers struggle to communicate the worth of legumes to consumers. We evaluate the worth of health and, in particular, environmental claims that would spread consumers' awareness of ecological advantages. Utilizing a large consumer sample, we execute binding online auctions. Comparing claim-treated and untreated subjects (between design), we model the price premium that potential customers are willing to pay (WTP) for having pasta in a legume instead of a wheat version. We find that claims may increase the WTP, however, a mix of environmental and health claims is superior to individual claims. Effect sizes suggest that the mix of claims increases the WTP by roughly 35% (20 cents). The link of WTP and food attitudes, such as concern for health in eating habits or social reservations towards legumes, varies depending on whether the green-pea or chickpea pasta was evaluated. A critical perception of legumes' association with flatulence reduces the WTP. Developing the online auction may enable researchers to increase the external validity of consumer samples. We discuss implications for researchers and marketers.

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“…The categories symbolised increasing levels of contemplating behavioural change based on the trans-theoretical model. The stages of change captured the gradual attitudes in adoption decision towards CSPMAE and were adapted from Lemken et al (2017) study.…”

Section: Methodsmentioning

confidence: 99%

“…Even though salient studies have been done on adoption of new agricultural technologies, majority consider adoption as a binary decision, hence, limiting the respondents from revealing their gradual willingness to adopt a technology. Lemken et al (2017), in a study on adoption tendency of mixed cropping, applied the Trans-Theoretical Model (TTM) of behaviour change by capturing adoption in four stages, i.e., pre-contemplation, contemplation, preparation and action) of increasing willingness to adopt. Klonek et al (2015) earlier proposed the need to apply TTM to understand reasons why individuals were hesitant to exploit entrepreneurship opportunities.…”

Section: Introductionmentioning

confidence: 99%

Role of networking capability, socio-economic and institutional characteristics on adoption tendencies of clean seed potato agri-enterprises in central Rift Valley, Kenya

Ong’ayo¹,

Gido²,

Ayuya³

et al. 2020

Afr. Crop Sci. J.

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Even though quality of seed is a major yield determinant in potato (Solanum tuberosum L.) production and global food security, inadequate availability of and access to high quality (certified) seed is a major challenge to potato producers in Sub-Saharan Africa. The objective of this study was to examine farmer’s adoption tendency towards decentralised clean seed potato multiplication agri-enterprise (CSPMAE) in Central Rift Valley, Kenya, which aids in implementation of stage matched entrepreneurial interventions. A cross-sectional survey was conducted using a semi-structured questionnaire on 54 seed potato producers and 192 non-seed potato producers, through multistage sampling. Ordered logistic regression analysis, based on the trans-theoretical model, revealed that household head, partner knowledge, gender, land size allocated for potato production, level of education, ownership of transport and/or storage facilities, frequency of interaction with certified seed potato producers and agricultural extension officers influenced adoption tendencies of CSPMAE, positively and significantly. Seed potato value chain stakeholder platforms, development workers and donors should prioritise their support for clean seed agri-enterprises to farmers with such traits. This is likely to lead to increased supply of access to clean seed, thereby improving potato yields in Kenya.

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The Case of Legume-Cereal Crop Mixtures in Modern Agriculture and the Transtheoretical Model of Gradual Adoption

Cited by 44 publications

References 34 publications

Farmers’ Knowledge on Soil Conservation Technologies, Associated Farm and Farmers’ Attributes in Hilly Farms of Nandi County, Kenya

Farmers’ Knowledge on Soil Conservation Technologies, Associated Farm and Farmers’ Attributes in Hilly Farms of Nandi County, Kenya

The Value of Environmental and Health Claims on New Legume Products: A Non-Hypothetical Online Auction

Role of networking capability, socio-economic and institutional characteristics on adoption tendencies of clean seed potato agri-enterprises in central Rift Valley, Kenya

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