The case of the top Spanish YouTubers: Emerging media subjects and discourse practices in the new media ecology

Scolari, Carlos Alberto; Fraticelli, Damián

doi:10.1177/1354856517721807

Cited by 59 publications

(60 citation statements)

References 16 publications

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“…In principle, the initial stages of YouTubers would fall within this prosumer culture (Scolari & Fraticelli, 2017), as the YouTubers develop active engagement strategies for their audiences (whether potential or real) following the practices of quality YouTube channels . This area can also be linked to the conditions (characteristics and attributes of the video and parasocial attributes) for encouraging the creation of parasocial relationships between the most highly subscribed YouTube channels, in the sense advanced by Chen (2016).…”

Section: Prosumers and Youtubersmentioning

confidence: 99%

Subject matter of videos for teens on YouTube

Jiménez

Vozmediano

2019

International Journal of Adolescence and Youth

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This study refers to videos linked to teens on the YouTube platform. Its aims are as follows: a) to identify the subject matter or purpose of the teenager-related videos with the highest number of views; b) to analyse the characteristics of these audiovisual creations; and c) to study the audiovisual treatment of videos whose content demonstrates their preventive/educational purpose. The methodology used is content analysis, applied to n = 400 videos. The study has worked with different variables, such as setting, structure, genre (or format), number of views and interactions. After ascertaining the main themes ('sex', 'drugs', 'bullying and 'pregnancy'), the subthemes comprising them have been defined. It can also be observed that users have shown greater interest in seeking out constructive content to learn, educate themselves or avoid potentially risky situations (prevention) than in looking for violent or humorous content or content of other types. ARTICLE HISTORY

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Section: Prosumers and Youtubersmentioning

confidence: 99%

Subject matter of videos for teens on YouTube

Jiménez

Vozmediano

2019

International Journal of Adolescence and Youth

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“…In our video sample, the four most common formats were screen-sharing/collab (36%), sketch (23%), music video (17%), and sit-down (17% (Bowyer et al, 2017). It is difficult to analyse genres in YouTube because the constant influx of new user-generated content means there is a constant process of hybridisation between different genres (Scolari & Fraticelli, 2017). As with topics and formats, there is a similar link between formats and genres.…”

Section: Discussionmentioning

confidence: 98%

The food chain of YouTubers: engaging audiences with formats and genres

Himma-Kadakas¹,

Rajavee²,

Orgmets³

et al. 2018

(OBS*)

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Traditional news media are not engaging young audiences and there has been a decline in the number of consumers of traditional media. The main news sources for teenagers in Europe and North-America are social media and friends. Our research project outlines YouTubers' content production strategies in order to apply them in conventional news content production to attract young audiences. In this study we profiled the top YouTubers in the world, in Europe and in Estonia based on their profiles, networks, topics, genres and formats. We developed a model of analysis based on the uses and gratifications approach by Katz et al. (1974), andMcQuail (2000). This framework was used in the standardised content analysis of YouTube videos. The results present the "food chain" of different levels of YouTubers; the "food chain" refers to the copying of innovative ideas from less experienced peers, while promoting their content. The food chain also shows how most popular YouTubers generate new production practices and discursive genres. There are noticeable variations in the diversity of genres and formats between different levels of YouTubers. Diversity of content is important for sustaining and increasing audiences. YouTubers utilise specific combinations of genres and formats for certain topics across levels of the food chain. This makes it possible to develop a typology of techniques that YouTubers use to engage audiences.

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“…In their latest works, Carlón and his team have focused on new forms of mediatization in social media, and the "convergent mediatization," a process that combines discourses from different media (i.e. Facebook and broadcasting television), including the discursive construction of the "presidential body" in politics, or the emergence of YouTubers as the new media celebrities (Carlón, 2016;Scolari & Fraticelli, 2017). (2015), the CIM has a long history of research projects, publications and events around mediatization that combine the tradition of sociosemiotics with the contributions of the Toronto School.…”

Section: Media Spacementioning

confidence: 99%

A Latin American Approach to Mediatization: Specificities and Contributions to a Global Discussion About How the Media Shape Contemporary Societies

Scolari

Rodríguez-Amat

2018

Communication Theory

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This document is the author deposited version. You are advised to consult the publisher's version if you wish to cite from it. Published versionSCOLARI, Carlos and RODRIGUEZ- AMAT, Joan (2018). A Latin American approach to mediatization: specificities and contributions to a global discussion about how the media shape contemporary societies. Communication Theory, 28 (2), 131-154. Copyright and re-use policySee http://shura.shu.ac.uk/information.html Sheffield Hallam University Research Archive http://shura.shu.ac.uk A LATIN AMERICAN APPROACH TO MEDIATIZATION. Specificities and contributions to a global discussion about how media are shaping contemporary societies Abstract Theories on mediatization have been developed in Latin America in parallel to those flourishing in the Global North production. This article analyzes the former while keeping an eye on the more available theoretical production in English speaking publications. The main part of the article covers from Eliseo Verón's initial reflections on the semantization of violence to his later development of an evolutionary approach to mediatization. The article then introduces the contributions made by Latin American researchers who have followed in Veron's wake during the last decade. The article concludes with an overview of the parallelisms between the two theoretical strands, and considers their complementarities as well as the possible exchanges between them. used the concept of medialisierung. For Lundby (2009, p. 12) mediatisierung refers to the process of change, while "medialisierung refers to the status of society as a media society and its consequences." 1.2. The English-speaking tradition Scholars like Lievrouw (2009) locate the origins of mediation in Lazarsfeld's two-step flow model. Indeed, the people's choice model of indirect effects represents a "touchstone among those advocating the convergence of interpersonal and mass communication theory" (Lievrouw, 2009, p. 306). That initial model then split into the traditions of decision studies and diffusion studies. With the theoretical challenge of the media in the digital environment, the awareness that media integrate interpersonal communication within a broader social-cultural context led to the emergence of a new framework. The concept of mediation then extended and populated the scholarly literature at the turn of the millennium. The Toronto School raised awareness about media as technologies. The materiality of media facilitates exploring the significance of the formats. Media are also shapers of everyday life. The technological environments of the medium theory (Lundby, 2009) or media ecologies (Altheide, 1995; Scolari, 2012) include a discussion about the interaction between media as technology devices and their integration in the social fabric. Media are also transforming forces of social institutions.

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The case of the top Spanish YouTubers: Emerging media subjects and discourse practices in the new media ecology

Cited by 59 publications

References 16 publications

Subject matter of videos for teens on YouTube

Subject matter of videos for teens on YouTube

The food chain of YouTubers: engaging audiences with formats and genres

A Latin American Approach to Mediatization: Specificities and Contributions to a Global Discussion About How the Media Shape Contemporary Societies

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