BACKGROUND
TikTok has become a significant channel for the general public to access and adopt health information. However, the quality of health content about osteoporosis on TikTok remains underexplored.
OBJECTIVE
This study aimed to investigate the information quality of osteoporosis videos on TikTok.
METHODS
We analyzed the first 200 videos related to osteoporosis on TikTok, focusing on 128 videos that met our criteria. The quality of these videos was evaluated using quantitative scoring tools such as the DISCERN instrument and Structured Content Integrity Assessment. Additionally, the correlation between video quality and characteristics, including duration, likes, comments, and shares, was investigated.
RESULTS
Of the videos analyzed, 93.0% were posted by doctors, with disease knowledge being the most prevalent content (56%). The average DISCERN score was 36.51 (SD 6.87). Content integrity scores were: definition 0.61 (SD 0.77), symptoms 0.34 (SD 0.71), evaluation 0.39 (SD 0.71), risk factors 0.55 (SD 0.65), management 0.82 (SD 0.56), and outcomes 1.17 (SD 0.75). The majority of videos were rated as poor (71.09%) or fair (22.66%) in quality. DISCERN scores were significantly correlated with video duration (r=0.581, P<0.01). Engagement metrics such as likes, comments, favorites, and shares were highly interrelated but did not correlate with video quality.
CONCLUSIONS
Although the videos about osteoporosis on TikTok are mainly provided by doctors and contain disease knowledge, their quality is low. We found a positive correlation between video duration and video quality. High-quality videos received low attention, while popular videos were of low quality. The medical information on TikTok is currently not rigorous enough to guide patients to make accurate judgments. Due to the low quality and reliability of the information, TikTok is not an appropriate source of knowledge to educate patients.