2016
DOI: 10.5539/ijbm.v11n2p60
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The Categorising Characteristics of Facebook Pages: Using the K-Means Grouping Method

Abstract: This study conducts the K-means grouping analysis on 1,373 Facebook pages in order to find the difference and characteristics between groups, and furthermore attempt to understand the behavioural characteristics of Facebook page users. The study produces four clusters with different characteristics, all of which are named and defined according to their qualities. The four types of pages are the "functional video and audio informational pages," "audio and video entertainment with low discussion pages," "high-id… Show more

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Cited by 3 publications
(1 citation statement)
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“…Centroids basically denote the central-most point of a cluster. K-means algorithm has the advantage of low computational complexity and has severed as a good blueprint for the development of numerous clustering algorithms [14][15] [16] [17]. K-Means, however, is very sensitive to noise also known as outliers.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Centroids basically denote the central-most point of a cluster. K-means algorithm has the advantage of low computational complexity and has severed as a good blueprint for the development of numerous clustering algorithms [14][15] [16] [17]. K-Means, however, is very sensitive to noise also known as outliers.…”
Section: Literature Reviewmentioning
confidence: 99%