Human faces, and more specifically the eyes, play a crucial role in social and nonverbal communication because they signal valuable information about others. It is therefore surprising that few studies have investigated the impact of intergroup contexts and motivations on attention to the eyes of ingroup and outgroup members. Four experiments investigated differences in eye gaze to racial and novel ingroups using eye tracker technology. Whereas Studies 1 and 3 demonstrated that White participants attended more to the eyes of White compared to Black targets, Study 2 showed a similar pattern of attention to the eyes of novel ingroup and outgroup faces. Studies 3 and 4 also provided new evidence that eye gaze is flexible and can be meaningfully influenced by current motivations. Specifically, instructions to individuate specific social categories increased attention to the eyes of target group members. Furthermore, the latter experiments demonstrated that preferential attention to the eyes of ingroup members predicted important intergroup biases such as recognition of ingroup over outgroup faces (i.e., the Own Race Bias; Study 3) and willingness to interact with outgroup members (Study 4). The implication of these findings for general theorizing on face perception, individuation processes, and intergroup relations are discussed.Keywords: intergroup bias, social categorization, individuation, prejudice, Own Race Bias, face perception, social vision
PREFERENTIAL ATTENTION TO THE EYES OF INGROUP MEMBERS 3An Eye for the I:
Preferential Attention to the Eyes of Ingroup MembersThe human face is arguably the most important of all social stimuli because it is such a rich source of information. Faces, and more specifically the eyes, play crucial roles in social and nonverbal communication, signaling valuable information about others (Adams & Kleck, 2003Niedenthal, Mermillod, Maringer, & Hess, 2010). Despite the key role that the eyes play in social cognition, few studies have investigated the impact of intergroup contexts and motivation on attention to the eyes of ingroup and outgroup members. Although research has convincingly demonstrated that perceivers are better at understanding and extracting information from faces that belong to ingroups relative to outgroups (Adams, Franklin, Nelson, & Stevenson, 2010;Chiao et al., 2008;, it remains unclear how people process faces from their own and other categories and whether distinct patterns of attention to specific facial features exist for these groups.The current research seeks to address this gap directly. To this end, we first provide a general review of the literature regarding the central role of the eyes in social perception, and in particular, their role when perceiving ingroup and outgroup members. Then we move to a discussion regarding the impact of motivation on eye gaze and the relationship between eye gaze, and two important intergroup biases: the Own Race Bias (Hugenberg, Young, Bernstein, & Sacco, 2010;Meissner & Brigham, 2001;Sporer, 2001) and a willing...