The kinetics of methylation of the solvatochromic dye 4‐[(2,4‐dinitrobenzyli‐dene)imino]‐2,6‐diphenylphenolate by dimethyl sulfate was investigated in three aqueous alcohols (1‐propanol, ethanol, and methanol), in the search of a sharp change in its reactivity in water‐rich media. The observed kinetic results paralleled previous observations of a sharp change in the solvatochromic behavior of the dye in the same media and was supported by a QM/MM simulation of the dye in two methanol–water mixtures, which rationalized the observed sharp change in the phenolate reactivity.