The Causal Relationship Between Need for Cognition and Advertising Recall

Kuo, Jung Chung; Horng, Der Juinn; Lin, Chin Lung; Lee, Sheng Hsien

doi:10.2224/sbp.2012.40.6.1025

Cited by 3 publications

(2 citation statements)

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“…Individuals with low levels of Need for Cognition are less likely to be actively involved in information or advice gathering when solving difficult problems [37], ultimately leading researchers to suggest that Need for Cognition might affect cognitive reactions [38]. However, to date, the hypothesis of an association between Need for Cognition and cognitive levels has been faced with conflicting evidence.…”

Section: Discussionmentioning

confidence: 99%

Does Brain Sweat Pay Off?: The Association between the Need for Cognition and Cognitive Function among the American Elderly

Maldonato¹,

Sperandeo²,

Costa³

et al. 2017

J Psychol Psychother

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Background: The global incidence of impaired cognition increases with the overall aging of the population. Regarding prophylactic measures, it is unclear whether engaging in cognitively-stimulating activities can decrease the risk of cognitive impairment.Objective: To determine the association between Need for Cognition and cognitive ability within a representative mirroring sample of the elderly population in the United States. Methods:We evaluated the association between Need for Cognition (measured through cognitive effort and enjoyment scores) as a predictor and neurocognitive scores (number series, concept formation, calculations, word attack, picture vocabulary, auditory working memory and similarities) as outcomes using the CogUSA dataset.Results: A total of 1,174 participants of at least 64 years of age were part of this analysis. Participants attending college (49.4%) presented higher cognitive effort and enjoyment scores. The findings demonstrate a two-factor structure, the first related to neurocognitive tests and the second related to need for cognition, with good factor loadings. Conclusion:Need for Cognition and neurocognitive ability is strongly correlated and could perhaps be constructed as a single factor. Future research should focus on assessing the relationship between the Need for Cognition and cognitive function in the context of a multitude of other factors, thus determining the contribution of individual factors under different circumstances. IntroductionAging is associated with a decline in basic cognitive functioning, including deficits in attention and episodic memory [1]. The incidence of individuals with declined cognition has increased with the global increase in the aging population that accompanies increased life expectancy [2]. In an attempt to prevent cognitive impairment, some studies have evaluated whether being involved with cognitivelystimulating activities can decrease the risk of cognitive decline [3,4]. In the literature, one of the metrics for engaging with cognitivelystimulating activities is the Need for Cognition, defined as "the tendency for an individual to engage in and enjoy thinking" [5]. Other activities commonly associated with people with high Need for Cognition levels might include searching, acquiring, and reflecting about information, all of which correspond to activities that could potentially decrease the risk of subsequent cognitive deficits. Despite this potential association, to our knowledge, these studies evaluated the association between need for cognition and cognitive ability only within local samples that do not mirror representative of the entire United States population [6,7].When it comes to the study of the association between the need for cognition and cognitive ability, some studies found an association while investigating both small and large non-representative samples. For example, higher levels of Need for Cognition have been found to lead toward increased cognitive ability in up to two years [6]. Other studies found that self-r...

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Section: Discussionmentioning

confidence: 99%

Does Brain Sweat Pay Off?: The Association between the Need for Cognition and Cognitive Function among the American Elderly

Maldonato¹,

Sperandeo²,

Costa³

et al. 2017

J Psychol Psychother

View full text Add to dashboard Cite

show abstract

“…As Kuo, Horng, Lin and Lee (2012) mentioned in their study, individuals with high NFC are described as more intrinsically motivated ones who "use systematic rules to process information" more frequently (Kuo et al, 2012(Kuo et al, : p. 1026). Bye and Pushkar (2009) supported that individuals with high NFC have inclination to gather information.…”

Section: Recruiters' Need For Cognition As a Moderatormentioning

confidence: 91%

Exploring the Persuasive Influence of Physical Attractiveness Premium in the Recruiting Process: A Study Using the Elaboration Likelihood Model

Liu

2024

JSSM

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People often wonder why physically attractive individuals seem to enjoy numerous benefits. In the contemporary landscape, AI-generated characters are gaining popularity, often selected for their physical attractiveness. This study adopts a persuasion-attitude perspective, utilizing the Elaboration Likelihood Model (ELM), to uncover the reasons behind the persuasive impact of physical attractiveness and the subsequent favorable decisions made by individuals. Employing structural equation modeling (SEM) techniques, the study conducted a multi-group analysis with a sample of 134 recruiters in the food and beverage industry. The key findings reveal that while recruiters tend to prefer hiring physically attractive applicants due to affective information processing, the moderator role of recruiters' need for cognition can significantly mitigate this stereotype premium. These findings have important implications for future research and practice. Understanding the interplay between physical attractiveness, cognitive processing, and decision-making process can contribute to the development of strategies to promote fair and objective decision-making processes.

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The Effect of Advertisement Type, Brand Typicality and Need for Cognition on Attitude toward Advertisement Intention - Focused on Outdoor Apparel Brands -

Jung¹,

Hwang²

2016

Journal of the Korean Society of Costume

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The Causal Relationship Between Need for Cognition and Advertising Recall

Cited by 3 publications

References 0 publications

Does Brain Sweat Pay Off?: The Association between the Need for Cognition and Cognitive Function among the American Elderly

Does Brain Sweat Pay Off?: The Association between the Need for Cognition and Cognitive Function among the American Elderly

Exploring the Persuasive Influence of Physical Attractiveness Premium in the Recruiting Process: A Study Using the Elaboration Likelihood Model

The Effect of Advertisement Type, Brand Typicality and Need for Cognition on Attitude toward Advertisement Intention - Focused on Outdoor Apparel Brands -

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