College students work in an increasingly unpromising environment, and if the overall quality and ability of graduates' work is sufficiently improved, they can better meet the needs of the times. Innovative entrepreneurship can guide students to carry out deep career exploration, plan their future in a scientific and standardized way, and plan their future as a whole. At the same time, career development planning plays an important role in visualizing the way to build entrepreneurship education for college students. This thesis discusses some problems encountered in the process of college students' career development planning culture education, and clearly puts forward corresponding solution measures for each difficult problem. According to the exploration in the text, the personal planning ability of college students can be effectively improved, the core competitive advantage of college students can be enhanced in all aspects, and the diversified development of college students can be promoted.