“…There has been an increase in the number of student affairs divisions engaging in fundraising initiatives and development efforts (Crowe, 2011;Fygetakis & Dalton, 1993;Gold et al, 1993;Gordon et al, 1993;Hillman, 2002;Hodson, 2010;Jackson, 2000;Kroll, 1991;Miller, 2010;Morgan & Policello, 2010;NASPA, 1997;Penney & Rose, 2001;Rissmeyer, 2010;Romano et al, 2010;Rovig, 2008;Schoenecke, 2005;Schuh, 2003;Shay, 1993;Sonn, 2008;Terrell & Gold, 1993). Involvement requires that staff in student affairs, primarily the senior student affairs officer, clearly articulate the impact of student affairs programs and services to students on the quality of the lived experience on campus and their contributions to persistence.…”