Laboratory is testing is necessary at several time points during a patient's disease as well as for prophylaxis, risk assessment, and for therapy monitoring of chronic diseases. In most cases, this testing will take place by sending the patient's specimen from the attending physician to the medical laboratory. However, with the advent of point of care testing as well as with the self-empowerment of patients [1] and the availability of some disruptive technologies, a certain competition has arisen for the analysis of patient specimen. This new situation is rather challenging for the patients and the medical laboratories. First, the definition of healthcare and the legal regulation which are necessary to protect patients' integrity -despite being universal -are rather complex and even differ between countries. Most of the novel techniques in DTC use internet technologies in which country borders become invisible. Related to the world-wide marketplace of laboratory tests are attempts to blur the difference between laboratory testing for healthcare and for lifestyle purposes. The first being highly limited and regulated, the latter with very little regulation to allow free trade and the rules of the marketplace. In particular in genetic testing, in some countries such as Austria, Switzerland and Germany very tight laws are in place to protect the patient and his relatives [2]. If samples are sent to other countries and particular if treated as lifestyle tests, the impetus of these laws can be easily circumvented. A challenge in laboratory testing (in vitro testing) is the impossibility of the patient to judge the quality of the Clinical Pathology service obtained: the direct personal contact will occur in exceptional situations only and the patient must rely on the intrinsic hurdles such as self-declaration, legal regulation and supervision by the authorities and often marketing buzz. Legal regulations in particular for in in vitro diagnostic differ substantially between health systems: E.g., in the US the FDA approves test kits for use in healthcare and CLIA approves medical laboratories individually on a regular basis. In Germany, the focus is on structural quality of medical laboratories and on performance quality (internal quality control and external quality assessment) which is regulated by the RiliBÄK (Guidelines of the National Physicians Chamber). RiliBÄK mandates in detail the quality management system as well as the scope and the minimum frequency of internal quality control and external quality assessment [3]. Test kits are regulated by EU legislation similar to FDA approval (called "CE-marking"). However, for laboratory testing outside of healthcare (such as for lifestyle testing or for DTC), there are essential no quality qualifications or formal approval to be met in Germany while in the US, these laboratories in most cases will need CLIA approval. Particular targets of novel testing formats are healthy subjects, obviously to access new markets and generate profits. Laboratory testing is offered to th...