The Challenges of Musical Mediation through Streaming

Abstract

This article explores a dataset collected by a Facebook live streaming of the "Falando de Música" program, the São Paulo State Symphony Orchestra pre-concert lecture venue. Based on qualitative and quantitative interviews (online and face-to-face) as much as Facebook's own measures, this paper aims at analyzing the impact on online viewers. Reflecting on the concept of "liveness" and its historical developments, it describes some effects on the public by using the platform and the content accessibility. This research is a "work in progress" investigation to produce a video streaming methodology for online music lectures with a single person.