The changing role of tourism-oriented theme parks as everyday entertainment venues during COVID-19

This study explored for customer satisfaction on Valencia City's coffee culture. It focus on the demographics, service quality, and coffee shop attributes. The general objective of the study was to provide insights for strategic advancements in the local coffee industry. Using a robust research instrument, findings revealed that a young, female, college-educated clientele with a decisive preference for specific coffee shops. Tangibility, reliability, and value for money significantly impacted customer satisfaction. The study challenged traditional assumptions, highlighting the primacy of the chosen coffee shop over demographic factors. Regression analysis identified reliability, quality of coffee, and value for money as key predictors of satisfaction. Recommendations urge coffee shop owners to prioritize staff training, operational efficiency, and strategic pricing while maintaining visually appealing and hygienic environments. Future research should explore evolving consumer trends and external factors shaping Valencia City's coffee culture. This study contributes actionable insights for enhancing customer experiences and staying responsive in the vibrant local coffee scene.

show abstract

The changing role of tourism-oriented theme parks as everyday entertainment venues during COVID-19

Cited by 2 publications

References 0 publications

Industry: Global Trends, Players, and Networks in the Theme Park Industry

Industry: Global Trends, Players, and Networks in the Theme Park Industry

Assessing the Relationship of Service Quality and Attributes of Selected Coffee Shop to Customer Satisfaction in Poblacion, Valencia City, Bukidnon

Contact Info

Product

Resources

About