“…One possible explanation is that preferences for body shape vary across cultures. Typically, past research within Western cultures supports the finding that shape cues are not a salient factor in women's physical attractiveness-the "ideal" female body, as depicted by fashion models, has become thinner and less curvaceous over time (Morris, Cooper, & Cooper, 1989;Silverstein, Perdue, Peterson, & Kelly, 1986). By contrast, researchers have noted the strong influence of body shape on attractiveness ratings in a number of African countries (Furnham & Baguma, 1994;Marlowe & Wetsman, 2001;Wetsman & Marlowe, 1999), the South Pacific (Craig, Swinburn, Matenga-Smith, Matangi, & Vaughn, 1996;McGarvey, 1991;Wilkinson, Ben-Tovin, & Walker, 1994), and South America (Yu & Shepard, 1998).…”