“…Their choice of enterprise varies and, while many work within tourism or providing services for other migrants, the advances in communications technology make the possibilities endless. Importantly, these lifestyle migrants use their businesses as a means to an end; they use them to fund their new lifestyles (Befus et al, 1988;Madden, 1999;Stone and Stubbs, 2007). For example, when small business owners on the Costa del Sol were asked why they moved, they listed climate, quality of life, and lifestyle ahead of business opportunities.…”