The Charisma of Online Group-Buying: The Moderating Role of Social Motivation

Chen, Yi-Mu; Huang, Tseng‐Lung; Hung, Sean

doi:10.47738/ijiis.v2i1.86

Cited by 7 publications

(4 citation statements)

References 7 publications

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“…Third, subsequent research can integrate several concepts such as the expectation confirmation model [131,[134][135][136], with the concepts of CE and PV on customer sustainable intention in scommerce. Fourth, future research can examine customer interaction and the collaborative concept of society [93,137,138]. Of course, this concept can be created with customer relationship management (CRM), and then the CRM can be correlated with s-commerce.…”

Section: Discussionmentioning

confidence: 99%

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

et al. 2021

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Business activities using social media are currently growing and its development has intrigued practitioners and academics. The purpose of doing this present research is to build a conceptual model, which connects the concepts of customer perceived value and customer experiences with the concept of customer relationship quality to produce sustainable customer intention in social media commerce. Considering the results of two exogenous constructions, namely customer perceived value and customer experience, it can be concluded that both have an impact on relationship quality and customer sustainable intention. In this study, there are six hypotheses, consisting of five accepted hypotheses and one rejected hypothesis. After doing a deeper analysis, it is revealed that good relationship quality determines the significance of sustainable customer intention. In addition, this conducted research examines and experimentally confirms the role of customer perceived value and the customer experience in determining relationship quality and sustainability of customers founded in social media commerce. The novelty shown in this study lies in the integration of two exogenous variables, namely customer perceived value and customer experience, with the variables of relationship quality and customer sustainability intention. Finally, the findings provide theoretical, managerial, and social value and impact for academics, practitioners, and society.

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Section: Discussionmentioning

confidence: 99%

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

et al. 2021

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“…Additionally, progress is being made on planting rice and making local sake as plans by the SONMIN to utilize un-planted fields. Utilization of incubation centers that cultivate local industry and collaboration with local businesses has also started [22]. These activities invigorated the communities of regional and urban residents, but currently, a bit more time is needed to acknowledge this as revival.…”

Section: Resultsmentioning

confidence: 99%

Research on New Regional Creation Business Model Utilizing Social Network and Crowdfunding

Matsuda

2022

Int. J. Appl. Inf. Manag.

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This paper examines cases based on the hypothesis that using a regional vitalization technique that employs social media will create better relationships for the communities of both regional and urban residents by bridging the abundant regional resources of hometown areas and the human and material resources possessed by urban residents. It seems like the information technology skills and resources that urban residents possess could potentially develop into innovations that create new social capital by influencing old communities of regional residents. The development of IT has made it possible to create a bridge between regional and urban residents using things like SNS and crowd funding. The decline of local communities due to a reduced population is an important factor that has an impact on the future of the entirety of Japan. In response to this problem, the young generation is making attempts to vitalize regions based on a relationship of sharing, co-creation, and sympathy that come from sharing the same space by using IT. The general idea of a share village is that old Japanese-style homes in regions are regarded as villages and multiple hometown areas can be chosen for SATOGAERI (Country life experience). This project is an initiative with the objective of preserving old Japanese-style homes that are pieces of history and saving Japan's original landscape for the next 100 years. Thus, bridges are built between regional residents and the resources of urban residents based on a perspective of generating social capital and focusing on structures that are maintained by many people. This paper examines the possibility of generating new social capital through regional vitalization and reviving local communities by creating such bridges, and it presents a new design for local communities.

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“…This is because impulse buying is immediate (impromptu), and hence cannot be identified over a long period of time. Additionally, it is known from the findings of the SPSS multiple linear regression test that discounts have no significant effect on impulse purchases [32]. The rationale and theory underlying the ability of discounts to induce consumers to make unplanned purchases at offline retail appear to yield different outcomes when seen against the backdrop of internet retail, specifically mobile (mobile settings) in the marketplace.…”

Section: Discussionmentioning

confidence: 99%

Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior

Huda

2021

IJIIS Int. J. Informatics Inf. Syst.

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The goal of this study is to determine the influence of impulsive purchase behavior on mobile marketing, discounts, and consumer lifestyle. The approach used is a combination of quantitative research and an explanation survey. The population for this study is comprised of active internet users who have completed marketplace transactions. The dataset was sampled in a non-probabilistic manner (convenience sampling) and included data from 100 respondents. The results suggested that mobile marketing and promotions had no obvious influence on impulsive purchases made by marketplace customers. Meanwhile, lifestyle has a good influence on the impulsive purchase behavior of marketplace consumers by 35.1 percent. Mobile marketing, incentives, and lifestyle all have a combined influence on the marketplace of 20.9 percent on impulse purchases. While the remaining 79.1 percent is impacted by elements that have not been investigated. This research was conducted using earlier studies as a baseline against which to establish the hypothesis for each variable. The study's design was quantitative, with an emphasis on explanatory research. Convenience sampling was used in this study. This study was successful in determining the effects and interactions associated with impulse purchasing. Discounts, lifestyle, and mobile marketing are integrated and analyzed to see which aspects have the biggest influence.

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The Charisma of Online Group-Buying: The Moderating Role of Social Motivation

Cited by 7 publications

References 7 publications

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

Research on New Regional Creation Business Model Utilizing Social Network and Crowdfunding

Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior

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