Solid‐state photolysis of 3‐azido‐1,3‐diphenyl‐isobutyrophenone 1 results in selective formation of isobutyrophenone 2 and benzonitrile 3. X‐ray structure analysis of azide 1 demonstrates that the conformer (1Cr) adopted for packing in the crystal lattice has the carbonyl moiety perpendicular to the α‐phenyl group (Ph‐C=O torsional angle of 85°). Laser flash photolysis of azide 1 nanocrystals allows direct detection of the lowest excited triplet ketone (TK) of 1Cr (λmax≈475 nm). Thus, in crystals, 1 is proposed to react via the TK state to cleave the Cβ−Cγ bond. Time‐dependent density functional theory (TD‐DFT) calculations verify that the energy of the TK of 1Cr is 79 kcal mol−1 above the ground state (S0), and thus TK has sufficient energy for cleavage of the Cβ−Cγ bond to form products 2 and 3, further supporting this solid‐state reaction mechanism.