The growth rate of cellular subscribers is predicted to slow down. Service providers are required to be able to innovate and develop appropriate strategies to survive. Data services nowadays have become the mainstay of service providers to capture new customers as well as to retain the old ones. This study aims to explore related factors affecting consumer satisfaction of broadband services on mobile cellular networks in Indonesia. The findings of this study are expected to be used as a consideration in devising strategies to improve customer loyalty. Data collection is carried out through a survey. The analysis consists of descriptive statistics, Chi-Square, and Multinomial Logistic Regression. The results shows that two demographic factors (occupation and monthly income), two device attributes (device type and brand), the selection of service providers, and the activities of the use of data services significantly effect on customer satisfaction. In relation to technical and non-technical performance, the results show that the quota conformity, the ability of officers in solving the problem, and data packet remaining notice have significant level of 0.05. In addition, there are two parameters that significantly affect customer satisfaction toward mobile broadband service at the level of 0.1.