9This paper calls for more direct, careful, sustained research on geographies of children, young people and popular 10 culture. I present three sets of empirical and conceptual resources for researchers developing work in this area. 11Part 1 signposts classic work from cultural/media studies, marketing and sociology, which has been centrally 12 concerned with meanings of popular culture designed for children and young people (e.g. via critiques of the 13 gendered content of iconic popular cultural phenomena). Part 2 foregrounds nascent conceptualisations of social-14 material geographies of childhood and youth. I argue that these conceptualisations can extend and unsettle 15 classic work on popular culture, by questioning how popular cultural texts, objects and phenomena matter. 16Halfway through the paper is a o e ial eak . Here, I present some personal reflections on working at the 17 intersection between the ideas discussed in Parts 1 and 2. With reference to a specific popular cultural artefact 18 (the Toys Я Us Christmas toy catalogue), I argue that both meanings and matterings are crucial for geographers 19 engaging with child e a d ou g people s popula ultu es. I o lusio , I argue that more geographers should 20 engage with the literature and issues outlined in Part 1, but also that the geographical concepts discussed in Part 21 2 demand new modes of research, thinking and writing in relation to popular cultural texts, objects and 22 phenomena.