pKa values in aqueous solution have been determined for seven p-substituted acetophenones. The determinations are based on the diffusion-controlled reaction of an enolate with hypochlorous acid. The values determined for the acetophenones are as follows: substituent, value; H, 18.4; p-MeO, 19.0; p-F, 18.5; p-Cl, 18.1; p-Br, 18.0; p-NO2, 16.7; p-Me3N+, 17.1. ρ for these pKa values is −1.95. Using literature values for the enol content we show that most of this ρ value reflects substituent effects upon enolization. With relatively high hydroxide and low hypochlorite concentrations the major products from chlorination of acetophenones are the corresponding mandelic acids. Under similar conditions bromination of acetophenone gives benzoic acid.