The Choice of Canned Whole Peeled Tomatoes is Driven by Different Key Quality Attributes Perceived by Consumers Having Different Familiarity with the Product

Frez-Muñoz, Lucía; Steenbekkers, Bea; Fogliano, Vincenzo

doi:10.1111/1750-3841.13539

Cited by 28 publications

(31 citation statements)

References 36 publications

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“…Consumers' health perception (Frez-Muñoz et al, 2016). Therefore, in the present study, health perception is investigated involving three countries differing in familiarity with a dried mango: two from Asia (China and Indonesia) and one from Europe (the Netherlands).…”

mentioning

confidence: 99%

Exploring consumers’ health perception across cultures in the early stages of new product development

Sulistyawati

Sijtsema

Dekker

et al. 2019

BFJ

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Purpose The purpose of this paper is to explore consumers’ health perception and demonstrate its relevance in product and process design in early stages of new product development. Design/methodology/approach A dried mango was used as a case study involving three countries: Indonesia, China and the Netherlands. Data were collected from nine focus groups (n=53 participants) and were content-analysed to acquire in-depth insights. Findings Four themes of health perception emerged, namely, nutrition, naturalness, taste and well-being, which were all expressed on different levels of abstractness. Participants’ health perception of dried mango varied, it is related to the product category it is compared with, e.g. candy or fresh fruit, and the eating context, e.g. position in the diet either as a snack or a meal. In extension participants mentioned product and process characteristics. Application of the insights into product and process design was performed through iterative interactions between consumer scientists and food technologists. The development of two product concepts was elaborated to transform the insights into technical product and process specifications for a natural dried mango product. Originality/value This transformation suggests that iterative interactions are necessary to achieve relevant product and process characteristics in the simultaneous design of the technical product and process specifications based on consumer perceptions.

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mentioning

confidence: 99%

Exploring consumers’ health perception across cultures in the early stages of new product development

Sulistyawati

Sijtsema

Dekker

et al. 2019

BFJ

View full text Add to dashboard Cite

show abstract

“…The last section was based on a conjoint experiment, developed through the use of Sawtooth Software (version 7), following procedures of previous consumer studies ( [59][60][61]. The purpose for carrying out the conjoint experiment was to mimic a potential purchase situation where a consumer makes tradeoffs based on more than one product attribute and substantiate prior observed consumer perception of labels.…”

Section: Methodology Surveymentioning

confidence: 99%

Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products

et al. 2020

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While nutrition-sensitive value-chain approaches are strongly advocated, studies on consumer preferences for such interventions are lacking. This study aims to fill this gap by examining a nutrition-sensitive chain labeling scheme, using the Ugandan dairy sector as a case. A survey was conducted among 250 consumers, primarily eliciting perceptions of the importance of a nutrition-sensitive chain label compared to nutrition claims/facts. In addition, a choice-based conjoint experiment was designed with nutrition label, brand, fat content, and price as attributes. Findings show that nutrition-sensitive chain labeling was more positively perceived by consumers than by nutrition claims/facts. Ordered logistic regression analysis indicated that BMI, nutrition knowledge, and label use influenced consumers' perceived importance of a nutrition-sensitive chain label relative to sex, age, children, and milk purchase frequency for nutrition claims/facts. This is confirmed by the higher utilities for the nutrition-sensitive chain label in our conjoint experiment. Future research should focus on the integration of nutrition-sensitive chain labeling with existing labels in a way that promotes candid interpretation by consumers. Industrial and policy actors in the agri-food sector can use these findings to innovate and regulate appropriate labeling schemes in the context of nutrition-sensitive value chains.

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“…Familiarity with food could affect its acceptability (Raudenbush & Frank, ) and it was a key aspect in the choice of certain food products (Frez‐Muñoz, Steenbekkers, & Fogliano, ). To set a similar test condition, most samples used in this study had a high market share in their categories (Cho, ; Jang, ; Kim, ), and thus, were not novel foods for Korean consumers.…”

Section: Methodsmentioning

confidence: 99%

Korean consumers’ acceptability of commercial food products and usage of the 9‐point hedonic scale

Jun

Lee

2018

Journal of Sensory Studies

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In this study, 32 food samples evaluated previously with the 9-point hedonic scale were examined to determine: (a) Korean consumers' acceptability of commercial food products;(b) differences in liking score and its distribution among the samples; and (c) the use of the 9-point hedonic scale by Korean consumers. The results show the existence of hedonic asymmetry and central tendency, but not much evidence of avoiding extreme categories. Cluster analysis was utilized to group food products based on consumers' 9-point hedonic scale distribution and four clusters were found to show positive asymmetry, negative asymmetry, central tendency, or consumers' opinion showing no trend. Practical applicationsMany consumer testing methods are used to evaluate consumer acceptability of food products and the 9-point hedonic scale is the most frequently used scale. Many studies refer to the limitations of 9-point hedonic scale and this problem can appear to be more severe in the case of Asian consumers. Because of the lack of consumer studies about scale usage, it is important to study how consumers use the 9-point hedonic scale. This research is beneficial because we analyzed how Korean consumers use the 9-point hedonic scale. Through this study, some previously reported tendencies, such as hedonic asymmetry and central tendency, were confirmed but the limitations regarding avoidance of extreme categories and negative responses by Asian consumers were not found for urban Korean consumers using the 9-point hedonic scale. In the future, comparison with other groups in Korea and a cross-cultural consumer study about scale usage to compare Korean consumers and those from other Asian countries would be helpful.

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The Choice of Canned Whole Peeled Tomatoes is Driven by Different Key Quality Attributes Perceived by Consumers Having Different Familiarity with the Product

Cited by 28 publications

References 36 publications

Exploring consumers’ health perception across cultures in the early stages of new product development

Exploring consumers’ health perception across cultures in the early stages of new product development

Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products

Korean consumers’ acceptability of commercial food products and usage of the 9‐point hedonic scale

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