“…Thus, one individual/chromosome represents 10 different possible strategies: P j,n = C 1 j,n = [g 1 j,n , g 2 j,n , .., g 10 j,n ], where g x j,n ∈ {1, 2, 3, 4, 5, 6, 7, 8, 9, 10}. This process of chromosome encoding is similar to the one used in Mochon et al (2009Mochon et al ( , 2011. Basically, these values tell the buyer how to bid, meaning the percentage of his/her value that he/she should report.…”