The co-production of business news and its effects: The corporate framing mediated-moderation model

Verhoeven, Piet

doi:10.1016/j.pubrev.2016.03.006

Cited by 13 publications

(9 citation statements)

References 216 publications

(181 reference statements)

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“…Visibility is important to organizations as it might help them to enhance their legitimacy and reputation (Carroll, 2010;Ihlen & Pallas, 2014;Meijer, 2011). In his literature study on the field of corporate communication, Verhoeven (2016) synthesizes research on corporations, public relations, and the news. His findings indicate that newspapers have been analyzed for the presence of corporations, but does not reveal a systematic body of literature on other types of organizations in the news.…”

Section: The Amount Of Organizational Media Coveragementioning

confidence: 99%

Did we make it to the news? Effects of actual and perceived media coverage on media orientations of communication professionals

Jacobs

Wonneberger

2017

Public Relations Review

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The aim of this study is to assess the mass media orientations of communication professionals: Is past media coverage for their organization related to the way communication professionals currently evaluate the importance of the media for their organizations? Following the debates on mediatization and reciprocal effects of media coverage, we assume that the amount and the tone of media coverage matter for the media orientations of communication professionals. In our analysis, we discern between actual and perceived characteristics of media attention. A quantitative content analysis was used to analyze the actual characteristics of media coverage for public and for-profit organizations as well as non-profit organizations. A survey was conducted to analyze the perceptions of coverage and mass media orientations of Dutch communication professionals working for those organizations. For public organizations, actual media favorability and perceived visibility turned out to be important predictors of the media orientation 'attention seeking'. The organizations were rather homogeneous in their relations between actual and perceived media coverage and the media orientation 'strategic impact'. This orientation was best predicted by volume of coverage, the substantiality of issues that were covered, and perceived visibility. Our results point at the importance of taking perceptive data into account when predicting media orientations. The amount and tone of media coverage about organizations varies widely between different organizations. Some companies show, whether intended or not, high levels of visibility, whereas some small public sector organizations can be considered as 'media virgins' (Andrews & Caren, 2010; Capriotti, 2007; Deacon & Monk, 2001; Schillemans, 2012). Several studies have examined factors that can account for these differences, such as the type of organization, its domain, its organizational capacity, and its media strategies (Capriotti, 2007; Reich, 2010). Even more interesting than focusing on differences in media visibility and the tone of coverage is the analysis of their consequences. Media coverage of an organization influences its reputation (

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Section: The Amount Of Organizational Media Coveragementioning

confidence: 99%

Did we make it to the news? Effects of actual and perceived media coverage on media orientations of communication professionals

Jacobs

Wonneberger

2017

Public Relations Review

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“…External actors as outsiders of an organization might be conceived as more trustworthy compared to representatives of an organization, they can serve as a third-party endorser (Carroll, 2010). However, especially companies invest heavily in the positioning of their organization in the media by providing information subsidies in which internal voices might have a stronger presence (Verhoeven, 2016). If the coverage about companies builds on information subsidies provided by them, their evaluations might more often stem from representatives of the organization than from 358 CCIJ 22,3…”

Section: Evaluationsmentioning

confidence: 99%

“…But media coverage can also put pressure on an organization to comply with societal expectations (Brammer and Millington, 2006). While negative coverage is considered as one of the biggest threats to reputation (Pharoah, 2003), research shows mixed results regarding the consequences of negative news (Meadows and Meadows, 2016;Verhoeven, 2016;Kiousis et al, 2007). Organizations thus consider their appearance in the media usually as highly relevant mainly because of assumed consequences for organizational reputation or public legitimacy (Einwiller et al, 2010;Van Ruler and Verčič, 2005).…”

Section: Introductionmentioning

confidence: 99%

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Media positioning: comparing organizations’ standing in the news

Wonneberger

Jacobs

2017

CCIJ

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Purpose-Visibility in the media is considered important for organizations, as it is alleged to affect their reputation, public legitimacy, and stakeholder relations. Strategies for media relations often discern corporations, public organizations, and non-governmental organizations (NGOs). The media attention for those organizations is, however, often studied in isolation. The purpose of this paper is to introduce the concept of media positioning to compare media coverage for corporations, public organizations, and NGOs. Design/methodology/approach-A quantitative content analysis of the media coverage of 61 Dutch organizations was conducted. The comparison focused on three aspects of media positioning: prominence, context, and evaluation. Findings-Public organizations and corporations were most similar, whereas corporations and NGOs differed most strongly in their media positioning. Corporations appeared most prominently in the media. While corporations and public organizations were more often related to organizational issues, NGOs were more often linked to substantial issues and received more positive coverage. Originality/value-Insight into the content, amount, and tone of organizational media coverage is crucial for the formulation of public relations strategies by corporate communication professionals. The analysis shows whether and how the prominence, context, and evaluation differs among corporations, public organizations, and NGOs. The findings shed light on institutional factors that affect the visibility of different types of organizations, thus enabling future scholars in the field of visibility analyses in corporate communication to refine theories on drivers and characteristics of media coverage regarding different types of organizations.

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“…Strategic communication of organizations is purposeful, planned, and managed. The use of (mass) media has always been at the heart of the profession Verhoeven, 2016;Zerfass, Verčič, & Wiesenberg, 2016). Today, this is often a combination of traditional mass media (hereafter mass media), social media, and media that are produced and owned by organizations themselves .…”

Section: Introductionmentioning

confidence: 99%

Strategic Communication across Borders: Country and Age Effects in the Practice of Communication Professionals in Europe

Verhoeven¹,

Zerfaß

Verčič

et al. 2019

International Journal of Strategic Communication

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In this research, we investigated whether the perception of the importance of certain types of media, strategic issues, and excellence in the professional field of strategic communication in Europe differs across countries and across generations. Data were used from the 2007 (N = 1,087) and 2016 (N = 2,710) editions of the European Communication Monitor, an annual survey among strategic communication professionals in Europe. For the first time a basic twolevel multilevel regression model was used to assess country effects and individual predictors (age, gender, education, position, and experience in the field) of media use (of mass media, owned media, social media, and interpersonal communication) and perceptions of the level of excellence of communication of the organization. Country and generational effects on the perception of strategic issues for the field were analysed using chi-square tests. Results show that in 2016, country effects are significant for the perception of the importance of mass media and social media use, interpersonal communication, and strategic issues for the field. In 2007, no such country effects were found. These results suggest that the influence and the context of the country of residence of the strategic communication professional have increased between 2007 and 2016.

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The co-production of business news and its effects: The corporate framing mediated-moderation model

Cited by 13 publications

References 216 publications

Did we make it to the news? Effects of actual and perceived media coverage on media orientations of communication professionals

Did we make it to the news? Effects of actual and perceived media coverage on media orientations of communication professionals

Media positioning: comparing organizations’ standing in the news

Strategic Communication across Borders: Country and Age Effects in the Practice of Communication Professionals in Europe

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