The Coca-Cola Company advertising history illustrated through phonecards

Tavares, Wagner de Souza; Silitonga, Rani Uli

doi:10.25082/ijah.2023.01.002

Int. J. Arts Humanit.

2023

DOI: 10.25082/ijah.2023.01.002

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The Coca-Cola Company advertising history illustrated through phonecards

Wagner de Souza Tavares¹,

Rani Uli Silitonga

Abstract: Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in … Show more

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2024

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Cited by 2 publications

References 25 publications

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Butterfly-themed collectible African phonecards

Tavares,

Silitonga

2024

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Purpose Phonecards were largely used in African countries for telephone services. They have been collected by people around the world as a hobby. Images from several themes were printed in phonecards, including insects (beetles, butterflies, dragonflies, etc.). We hypothesized that the display of butterfly images in phonecards aimed to arise issues associated with butterfly endangerment and conservation status by protecting their natural habitat and/or butterfly beautifulness, and that they present “extinct” or “threatened” conservation status classification. The purpose of this study is to describe how butterfly images were used in African phonecards; to identify the butterfly species name through their images and information available in all African phonecards; and to record the most recent known geographical distribution and conservation status of butterflies. Design/methodology/approach Colnect database was assessed to identify all butterfly-themed African phonecards. International Union for Conservation of Nature database was also assessed to obtain information on the most recent known geographical distribution and conservation status of butterflies. Findings The species name of butterflies was identified from 6 out of 18 African phonecards. The most recent known geographical distribution of butterflies was wide across Africa and conservation status of most genera is classified as “least concern”. Originality/value The display of butterfly images in African phonecards is mostly associated with their beautifulness and least related with butterfly conservation, protection and endangerment status.

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Butterfly-themed collectible African phonecards

Tavares,

Silitonga

2024

Self Cite

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Тhe features of using PR and advertising in international business

Derid,

Bozhko,

Zorianska

2024

Journal of Economics and International Relations

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In international business, the planning of international PR and advertising campaigns is complicated by the presence in different countries of such variables as: the political and economic system of the country, the level of development of the country, the type of media system, unique culture. The subject of research in the article is the necessary adaptations of international public relations and advertising depending on the countries of business implementation. The goal of our research is to reveal how information about the specifics of the country where international business is conducted can be used to develop effective advertising and PR strategies. The objectives: to define common and different in local and international relations with the public; to investigate the feasibility of using digital or non-digital advertising and PR tools in certain countries; to consider the causes of reputational risks of international corporations; to investigate the impact of advertising on the consumer through rational and emotional methods of influence, as well as informational and transformational motivation, depending on the type of product and the level of purchase risk; to combine the effects of advertising with the characteristics of culture. General scientific methods are used: a statistical method for studying trends in the use of the Internet and social networks, as well as for researching the ratios of different types of advertising in advertising expenditures in different countries of the world; the case study method for researching advertising and PR campaigns; methods of analysis, synthesis, and descent from the abstract to the concrete to link advertising influences and cultural characteristics. The following results were obtained: something common and different in local and international PR was determined; it was found that the choice of digital PR and advertising tools should be based on the development of Internet and social media usage in a certain country; it is determined that demonstrating respect for culture and sustainability is critically important in modern PR and advertising campaigns; it was found that the characteristics of the product and the associated purchase risk determine the methods of advertising influence, but the cultural characteristics of the target audience determine specific methods of advertising. Conclusions: only a detailed study of the country for which the advertising and PR strategies are intended makes it possible to achieve the desired effect. At the same time, the study of ads of international corporations for different countries based on the overlay of applied methods of influence on the cultural characteristics of these countries confirms that companies really use these approaches in practice.

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The Coca-Cola Company advertising history illustrated through phonecards

Cited by 2 publications

References 25 publications

Butterfly-themed collectible African phonecards

Butterfly-themed collectible African phonecards

Тhe features of using PR and advertising in international business

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